Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Salesforce makes good use of customer case studies to tell its brand story.

Examples 130

Examples B2B Microsoft Case Study 130

Emissary

SEPTEMBER 14, 2021

For marketers, this scenario means reconsidering how you measure sales enablement and who in your company has ownership of the process. In addition to targeted content, it is important for sales and marketing teams to be aware of and trained in the particular regulations and pain points of the financial vertical. Efficiency.

Industry 52

Industry Marketing Scale Top of Funnel 52

Close.io

SEPTEMBER 19, 2019

Zuora’s account-based outbound system (integrating outbound marketing + outbound prospecting) defies that impatience and generates massive revenue (60%–70% of it) in a market where accounts can take years to consider, decide, and buy. For example, if their market is commoditizing, what’s the company’s plan to adapt?

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Sales Hacker

DECEMBER 14, 2022

It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available. Case studies.

Sales Meeting 93

Sales Meeting Meeting Collateral Ideal Customer Profile 93

Sales and Marketing Management

JANUARY 20, 2020

It’s not just B2C companies that are selling directly from their websites, on Amazon or through affiliate relationships. Share links to your company’s latest case study with your prospects. These changes have put the average order taker at risk. But don’t merely accept digital, learn to use it effectively. Host webinars.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. So, what should companies selling to the B2B market know before they engage with their buyers?

B2B 49

B2B B2C Buyer Persona Marketing 49

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? How are B2B sales different from B2C sales? How Are B2B Sales Different from B2C Sales? Looking for more qualified leads?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

SugarCRM

DECEMBER 9, 2020

How much revenue does your marketing content generate? And while marketers and content are not directly involved in the sales funnel, they can help reduce friction between departments and, most importantly, equip their sales peers with the type of content that grabs attention and closes deals. .

Top of Funnel 49

Top of Funnel Marketing SugarCRM B2C 49

Hubspot Sales

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Let’s take a look at what contributes to Q4 sales.

Data 121

Data Discount How To Quota 121

Nutshell

OCTOBER 2, 2020

Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads. Just because word-of-mouth generated a few leads this month doesn’t necessarily mean that word-of-mouth should be the sole focus of the marketing team, for instance. B2B vs. B2C.

B2B 99

B2B B2C Social Media How To 99

Highspot

JANUARY 9, 2024

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

B2B 52

B2B Training Top of Funnel B2C 52

The Sales Developers

NOVEMBER 7, 2019

Together we helped them have conversations they needed with potential customers in order to find critical product market fit. Senior Marketing Leader, Brett Goodwin, stated, “As an early-stage company that had no brand awareness, it made it difficult to explain what we do and get initial meetings. Here’s what we did: The Challenge.

Conversion 54

Conversion Marketing B2C Outbound 54

Gong.io

JULY 5, 2022

While B2C unicorns like Netflix and Uber can take a product-led approach and drive sales using organic consumer hype, we B2B reps need to be a bit more strategic and methodical about the steps that lead from initial interest through to getting the dotted line signed. Sales and marketing efforts here start to become more product-focused.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Pipeliner

MAY 14, 2024

No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Making this encounter as impactful as possible is essential.

Loyalty 52

Loyalty Case Study Lead Rank Lead Scoring 52

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. Let’s ask B2B marketers. We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? We got 34 answers from various marketers.

B2B 54

B2B Top of Funnel Marketing Lead Rank 54

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

Hiring 97

Hiring Retention B2C Demand Generation 97

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. Let’s ask B2B marketers. We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? We got 34 answers from various marketers.

B2B 52

B2B Top of Funnel Marketing Lead Rank 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

OCTOBER 6, 2012

This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. In a timeless article from AdAge.com, Marty outlines what he considers to be the goals of Marketing: Sell more stuff. Crest) and recommend Colgate to B2C consumers. Marty Homlish, CMO.

B2B 306

B2B SAP Customer Transportation 306

LeadFuze

JULY 5, 2023

Crafting a sales script is an essential skill for those in sales, marketing, and business ownership. We’ll also discuss adapting scripts based on business needs – from tailoring templates according to product pricing to differentiating scripts for B2B and B2C scenarios. LeadFuze offers customizable tools for success.

Webinar Metrics 52

Webinar Metrics Hiring Strategy B2C 52

LeadBoxer

JUNE 9, 2020

At its core, sales enablement is the process of providing sales training, coaching, enablement technology, and content to your sales and marketing teams to improve performance across the board. Sales enablement provides the clearest avenue for sales and marketing teams to take their game to the next level regardless of where they are now.

Sales Enablement 89

Sales Enablement Ideal Customer Profile Case Study Hiring 89

Hubspot Sales

JANUARY 12, 2018

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. It’s used in both B2C and B2B selling, although more commonly with consumers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. Swag boxes.

Direct Mail 138

Direct Mail Lead Rank Campaigns B2C 138

Highspot

FEBRUARY 4, 2024

Guided selling empowers sales reps with customer data, market trends, AI automation, and a responsive Q&A workflow. It broadens their market knowledge, giving them the confidence to recommend even competitors’ products when more appropriate. How Does Guided Selling Work?

Lead Rank 52

Lead Rank Benefit Lead Scoring B2C 52

SBI

FEBRUARY 27, 2018

This week I interview Ian Levine , Chief Sales and Marketing Officer of RO Innovation. Ian: Today’s B2B buyers trust the opinions and advice of their peers above that of any salesperson or marketer. Market Insights (helpful stats, industry reports, etc.). We call it Sales Tech Game Changers. Sales Enablement ROI Calculator.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

PandaDoc

DECEMBER 19, 2022

The inbound route leans on different outreach efforts: content marketing, social media marketing (often using LinkedIn as the most popular professional social media), email-drip campaigns that are usually within the purview of the marketing department, and any sales pitches, as well. Urge to buy. Leverage referrals.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

LeadFuze

JUNE 25, 2019

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. Some of the most surprising findings came from The State of B2B Email Marketing report , released earlier this year. It found that 59 percent of B2B companies DID NOT use email marketing.

Email Marketing 55

Email Marketing B2B Marketing Campaigns 55

Hubspot Sales

JANUARY 5, 2023

As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Alternatively, if your prospect is concerned with the implementation process, share a customer case study that makes the implementation process more clear. Know how to speak your prospect's language.

Top of Funnel 110

Top of Funnel Buyer Data Buyer Intent 110

Janek Performance Group

OCTOBER 17, 2023

We all know the benefits of recommendations in B2C selling. These are typically blogs, white papers, and case studies produced by your marketing team. Have your marketing team produce collateral to engage individual clients at specific times. For more, see our blog Leveraging LinkedIn as Part of Your Sales Process.

Collateral 62

Collateral Social Media Referrals Social Selling 62

Appbuddy

APRIL 20, 2021

Charlie Wijen from Philips joined us at Inbox Expo , where he explained how they’ve tested aspects like whether product-based or human-based imagery is more effective for B2C vs B2B audiences. While no email marketer wants to lose subscribers, making the process as frictionless as possible is a best practice. Harness technology.

B2C 52

B2C Case Study Policies Report 52

Appbuddy

APRIL 20, 2021

Charlie Wijen from Philips joined us at Inbox Expo , where he explained how they’ve tested aspects like whether product-based or human-based imagery is more effective for B2C vs B2B audiences. While no email marketer wants to lose subscribers, making the process as frictionless as possible is a best practice. Harness technology.

B2C 52

B2C Case Study Policies Report 52

Janek Performance Group

NOVEMBER 30, 2022

Often, our products are comparable to others on the market. Here, sharing case studies with specific ROI can be extremely effective. Case studies. Case studies. With the internet, it’s easy to see how this affects B2C sellers. Research and Compare: In this step, customers seek solutions.

Customer 62

Customer Case Study Loyalty Buyer 62

Sales Hacker

JANUARY 9, 2020

Unlike B2C, you’re not always speaking directly with a decision maker, and you have the added difficulty of needing to align your offering with the long-term goals, strategies, and budgets of your prospects. . Alex Birkett, growth marketer at HubSpot and co-founder of Omniscient Digital , has this to say: . “I 3: What’s the Rush?

Objections 74

Objections B2B Case Study Face-to-face 74

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

The Digital Sales Institute

MAY 22, 2018

To meet the needs this new reality, both sales and marketing must retool every aspect of their sales strategies and tactics, from social reach, to social impact to lead generation. The term Smarketing (sales + marketing) is tailor made for digital selling success. Think Smarketing – a partnership between sales and marketing.

Strategy 61

Strategy Lead Rank B2C Ideal Customer Profile 61

Hubspot Sales

DECEMBER 26, 2023

Here’s the thing — in my experience as a marketer, knowing the portions of your audience most likely to be on a specific platform is helpful when it comes to deciding where to show up and what to post there. You can present long authority content like a researched case study and personality pieces like an online journal.”

Twitter 95

Twitter Margin Social Media Ideal Customer Profile 95

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. 80% of B2B marketing qualified leads (MQLs) come from LinkedIn. Strategic sales and content marketing alignment enables your business to earmark every piece of content for a specific audience, goal and sales initiative — no dollar goes to waste.

Top of Funnel 52

Top of Funnel B2B Sales Qualified Lead Lead Rank 52

Hubspot Sales

FEBRUARY 12, 2018

February 14 is typically a holiday for B2C marketers -- not salespeople. I’d love to show you how [product] can support your [Marketing, Sales, Customer Support, etc.] Your [lead gen, recruiting, events marketing, employee wellness] strategy is important to me. :). In any case, hope to hear from you soon.

Prospecting 97

Prospecting Lead Gen Referrals Hiring 97