Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

B2B 214

B2B Marketing Retail Consumer 214

Zoominfo

AUGUST 3, 2022

Record-high consumer spending followed by record-high inflation. And even more confounding, record-low consumer sentiment. The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. With that shocking statistic, let’s review the benefits of sales automation. Salesforce.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. One side deployed code; the other deployed prospecting campaigns. “On

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Highspot

FEBRUARY 4, 2024

The Benefits of Guided Selling The Guided Selling Process Guided Selling Best Practices Guided Selling Examples When Should You Consider Guided Selling? Guided selling empowers sales reps with customer data, market trends, AI automation, and a responsive Q&A workflow. What is Guided Selling? How Does Guided Selling Work?

Lead Rank 52

Lead Rank Benefit Lead Scoring B2C 52

Crunchbase

SEPTEMBER 29, 2022

Solution selling is far from dead; it’s simply evolving based on changes in the sales environment and consumer mindset. This article will discuss the changing nature of solution selling and how you can adapt it to modern consumers and the current sales process. Fortunately for sales teams, the rumor is just that: a rumor.

Solutions Selling 52

Solutions Selling Consumer Ideal Customer Profile How To 52

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 105

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 105

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Trends 160

Trends B2B Marketing Channels 160

BuzzBoard

JUNE 6, 2024

Understanding the Importance of Personalization Strategies for Digital Marketing Agency Client Acquisition Acquiring new clients is a fundamental challenge for any digital marketing agency. It’s about standing out and demonstrating value to prospective clients. Do show clients just how effective personalization can be.

Strategy 52

Strategy Marketing Small Business Small Business 52

BuzzBoard

JUNE 7, 2024

An Overview of How Machine Learning Algorithms Are Used to Acquire Clients in Digital Marketing Agencies In our digital age, technology continues to evolve and provide new ways for businesses to connect with their customers. In particular, machine learning algorithms have proved to be game-changers for digital marketing agencies.

Small Business 52

Small Business Small Business Marketing ROI 52

Sales and Marketing Management

APRIL 1, 2020

By optimizing messaging, collateral and communication through effective sales enablement, sellers can better communicate the differentiating value of your new solution, showcase marketplace positioning and properly advise prospects. 1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Get a Demo What Are The Benefits Of Email Automation?

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. Here are some practical steps that marketers can take to improve outcomes at each stage of the ABM integration process.

Top of Funnel 130

Top of Funnel Account Based Marketing Funnel Webinar Metrics 130

Connext Digital

AUGUST 30, 2018

Even word-of-mouth marketing and referrals have transitioned online in the form of reviews and testimonials. This marketing strategy dramatically influences a prospective buyer in completing a purchase, as more and more people believe online reviews as much as their peers. Studying the Market. Who is your audience?

Consumer 83

Consumer Ideal Customer Profile Engineering Gatekeeper 83

Connext Digital

JUNE 28, 2022

Having your marketing campaign only utilize one channel may cause your business to miss out on endless opportunities! Let our team help you understand why you should make your marketing strategy a multichannel approach this year and in the years to come! With so many channels to choose from, you may find yourself intimidated.

Strategy 98

Strategy Marketing Channels Loyalty 98

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. As consumers discover more about your products or services, leads go down the funnel starting at the top.

Top of Funnel 81

Top of Funnel Funnel Marketing Loyalty 81

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Outsourcing Services 189

Outsourcing Services Marketing Top of Funnel Scale 189

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. One side deployed code; the other deployed prospecting campaigns. “On

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

BuzzBoard

FEBRUARY 8, 2024

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. The USP should be the cornerstone of your video marketing strategy, and the narrative should be built around it. Do not forget that statistics and analytics are your allies.

Video 52

Video Small Business Small Business Marketing 52

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

eGrabber

JULY 9, 2021

Sales prospecting is the process of identifying your ideal prospects, building your prospect list and then reaching out to them to turn them into your customers. This blog post will help you learn how sales prospecting tools help you to speed up prospecting and find customers faster. Reach your Ideal Customers.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Tools Sales Qualified Lead 98

BuzzBoard

JUNE 6, 2024

Comprehend the Importance and Impact Top Talent Has on the Success of a Digital Marketing Agency The digital economy is constantly evolving, necessitating digital marketing agencies’ ability to adapt and innovate to cater to small businesses’ urgent needs. So how do you recruit top talent for your digital marketing agency?

Hiring 52

Hiring Marketing How To Small Business 52

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Make the Benefit Clear. In the story of marketing, you’re not the hero, the client is.

Conversion 133

Conversion Marketing Campaigns Hotels 133

Pointclear

APRIL 24, 2018

How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing automation—and when not to. If your targets are senior, I recommend you test a multi-touch campaign against an automated marketing effort to determine which method results in more revenue.

Lead Rank 140

Lead Rank Lead Scoring Direct Mail Marketing 140

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. And poorly managed prospecting lists will result in seller fatigue. B2B sales prospecting in a nutshell.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Hubspot Sales

JANUARY 30, 2024

They’ll have personalized conversations about a prospect's specific needs and why their product or service is the best-fit solution. What’s more, 78% of consumers say that a salesperson’s expertise is “very” to “extremely” influential in a purchase decision. LinkedIn as ruler of the prospect research process.

Trends 95

Trends Social Media Lead Rank Lead Scoring 95

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

BuzzBoard

FEBRUARY 7, 2024

Consumers research online before buying, and a strong digital presence is essential to capture local attention. This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. Don’t miss our additional tips for agency salespeople toward the end!

Education 52

Education Marketing Hiring Case Study 52