Going Beyond Features And Benefits…
MTD Sales Training
OCTOBER 9, 2017
Features and benefits – as sales people you must master these with regards to your products and services. How many times have you been told in training courses that people don’t buy features, they only buy benefits? A long list of features will only confuse the prospect , as they have to do the work in converting the meaning of the feature to how it will benefit them. And remember, why should they convert the feature to a benefit?