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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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Why You Can’t Deliver Virtual Training With Legacy Tactics

Allego

Companies around the globe have canceled sales meetings and training sessions and are enacting work from home policies to help prevent the spread of COVID-19. Traditional training and sales enablement approaches won’t solve this challenge. Traditional training and sales enablement approaches won’t solve this challenge.

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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management. Download the Demand Generation team assessment tool here.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

These agencies claim benefits of having a team of highly trained and college educated writers. Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. This is happening because part of the content production training includes mapping persona content to the Buyer’s Journey.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Fortunately, we’ve been tinkering with many of these inside sales tools for quite a while.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Role of Marketing: Training and quick reference guidance on social selling best practices. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together. Leverage the assessment tool at the bottom of this blog to evaluate your team.