Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close
Zoominfo
JANUARY 8, 2021
But how do you find leads and prime them for buying? Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Create Your Ideal Customer Profiles (ICPs) .
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