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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

In celebration of over 50,000 copies of Gap Selling sold, I wanted to take a moment and highlight other books that influenced my perception or help expand on concepts within Gap Selling. It’s a book on execution. How is that a book on execution has become my favorite sales book? So what makes execution a sales book?

Sales 166
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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it! Organic Jam.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient. There are so many spam trigger words, someone could write a nice thick book about them. Days of the week.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it! We have it!”

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8 Sales Books to Kick Off a Year of Growth in 2022

Allego

But there’s another avenue for professional development you can put to use without having to schedule another meeting on your calendar—books! I’ve rounded up eight sales books from experts and influencers in the space that I believe carry key insights instrumental to our growth as sales professionals in the year ahead.

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Traditional Marketing Ideas To Always Include in Your Campaign

Smooth Sale

Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’ While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign. To Always Include in Your Campaign.

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Questions Are More Than Just For Info

The Pipeline

But done right, there are dimensions to questions that can help in prospecting and lead to a more meaningful Discovery. While the average salespersons see questions as a means of gathering information, pros understand that questions shape a prospect’s thinking. It’s an easy way to book more meetings and win more business.

Fashion 329