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The Ultimate Guide to Sales Management

Hubspot Sales

When thinking about ways to boost your revenue and grow your business, you might consider evolving your product line, reaching your buyer personas in new ways, or launching a brand awareness campaign. You can do this during team or one-on-one meetings or add the information to the reps' sales enablement kits. Motivate Reps.

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The Beginner’s Guide to a Data-Driven Sales Strategy

Zoominfo

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

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Salesforce Sync: What, Why & How?

Zoominfo

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . ZoomInfo Salesforce Sync for Territory Management.

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ).

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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

To be a game changing Sales Operations leader, you should be asking yourself the following: What is the market for our products/services? Are we currently covering or capturing buyers in our target market? How well do we know the buyer of our product/service? What data can we mine to generate insights about our customers?

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What is LinkedIn Sales Insights? [+Could it Help Sales Teams?]

Hubspot Sales

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. What is LinkedIn Sales Insights? Create custom personas based on real-time data.

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4 Best Practices for Better Targeting

criteria for success

Use Buyer Personas. As you work toward better targeting, take the time to develop rich buyer personas for your ideal clients. Rather than simply getting basic data such as industry and title, work to develop a specific profile of the buyer you are targeting. Sales & Marketing Alignment.