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An Easy-to-Understand Guide to Tiered Pricing

Hubspot Sales

This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire. These tiers allow customers to choose the option that best accommodates their needs and often incentives them to move up in tiers over time.

Lead Rank 110
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The Beginner's Guide to Video Sales Letters

Hubspot Sales

We'll discuss the evolution of the sales letter, the format of a video sales letter, and then finish by looking at software and examples to help you get started. You should encourage your viewers through incentives like discounts or limited time offers. Below, let's review software you can use to build a video sales letter.

Video 101
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How to Automate Your Follow-up Emails

Hubspot Sales

Many sales representatives spend time following up with prospects along their buyers' journey. If you’re a HubSpot user, you can begin automating follow-up emails right away. Automated emails start out like any other message you plan to send with HubSpot. Hubspot offers two options for automated emails: Forms and workflows.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. Why Do You Need a Sales Engagement Platform?

Scale 130
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3 Ways to Cut Churn and Increase Sales Motivation While You Scale

Hubspot Sales

Mark Roberge learned a few things in helping HubSpot scale from $0 to $100M in revenue and from zero to 425 salespeople across multiple countries. This was an epidemic in pre-SaaS software (and still happens, even in SaaS). It reduced the friction to implement software or move to a different vendor if one overpromised.

Scale 101
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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Buyer personas. Keep in mind you might have different buyer personas for different products. Keep in mind you might have different buyer personas for different products. For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. Market conditions.

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7 proven ways to increase customer engagement (and sales, too)

SalesLoft

Beyond providing a positive experience, customer engagement campaigns give new and returning buyers a reason to involve themselves more deeply with a brand, generating data that helps to improve customer success, reduce churn, and measure customer lifetime value. Without one, they’re likely to switch to a competitor.

Scale 52