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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. They learned to use the software better.

Marketing 252
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CPQ Software – Who Needs It?

Cincom Smart Selling

Lots of hype, lots of trade-journal coverage, but, I wonder if companies are really taking advantage, and are they finding a demonstrable advantage using CPQ software? Lead Conversion Rates for CPQ Software. We assign the lead to a sales rep and just sit back to wait for the big thank you phone call to come in from the rep.

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A customer’s casual remark could be a relationship-wrecking ‘iceberg’

Selling Essentials RapidLearning Center

Imagine you’re doing an account review with a longtime client — let’s call her Jane. So when another vendor called her a couple weeks later, Jane agreed to meet, and concluded she could save 15% with little risk. For example, “I really like the power of the software you designed for us. Are you on top of that?”

Journal 52
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A customer’s casual remark could be a relationship-wrecking ‘iceberg’

Selling Essentials RapidLearning Center

Imagine you’re doing an account review with a longtime client — let’s call her Jane. So when another vendor called her a couple weeks later, Jane agreed to meet, and concluded she could save 15% with little risk. For example, “I really like the power of the software you designed for us. Are you on top of that?”

Journal 52
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Mindful management has never been more important

Sales and Marketing Management

The Wall Street Journal reports that an increasing number of companies are creating a chief medical officer role within their ranks. The Wall Street Journal reported in July that oil refining giant Phillips 66 ordered the majority of its 2,300 employees that work at its Houston headquarters to report back to the office. “If

Journal 136
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. They learned to use the software better.

Marketing 130
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Angry customer? Why that’s actually good news for you

Selling Essentials RapidLearning Center

Putting it into practice Let’s see how this method would work with, say, a customer who calls in sputtering mad because the software package you sold him keeps spitting out error messages. He raises his voice: “Your stupid software is broken again. I’ll call you back within the hour. Would that be okay?”