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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 156
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Activating Your Virtual Sales Force: Inspire, Educate and Connect Your Sellers Remotely

Sales and Marketing Management

Many sales organizations have pivoted to virtual events rather than simply canceling major sales events. Creating learning campaigns based on sales personas. These campaigns could target virtual sellers, inside sellers, SDRs, or sales manager tracks, and cover messaging and competencies relevant to each persona. Drive Results.

Education 194
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Surviving Pandemics and Recessions with Outbound Marketing

Cience

Since everyone is WFH now, why shouldn’t it be a subject line for your email campaigns? Events cancellations. For instance, cancellation of events due to the Coronavirus outbreak can be used as a reference point. This can be mentioned as a part of personalization for your email marketing campaigns. Eric Quanstrom.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. You'll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach. That’s why sometimes it’s difficult to know the difference.

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7 proven prospecting techniques to add rocket fuel to your growth

PandaDoc

Whether you are cold calling or cold emailing in 2020, you must know these outreach channels should not feel cold. For instance, personalization in email marketing campaigns turns cold emails into warm ones. Obviously, with the pandemic disrupting the world, events have been canceled en masse. Warm-up cold leads.

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Redeploy Your Budget for 2H 2020 Revenue Rebound

Mereo

For many B2B marketing organizations, a substantial portion of market awareness and demand generation budgets are deployed in campaigns and related activities that rely on face-to-face interactions (e.g. Market trends and operational approaches that are working are featured in dialogues led by the buyers.

Revenue 56
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How to Personalize Your Email Through List Segmentation

Connext Digital

By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. This strategy is also useful so that you don’t accidentally send email campaigns to customers in locations you don’t service yet. What do these statistics mean?

Segment 49