Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B
Product Management University
JANUARY 9, 2023
Limit what users can do with the free version, albeit valuable, but offer strong incentive to use a paid version. Since you have no direct salesforce, you’re no longer the hotline for the sales tools du jour. Marketing campaigns aimed at opening doors and engaging executive buyers? It’s not just the users that have free access.
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