Remove Campaigns Remove Prospecting Remove SalesForce Remove Territories
article thumbnail

Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Such data is foundational for optimizing key go-to-market functions like campaign list building, segmenting, prospecting, lead routing, scoring, and territory alignment. As a result, Red Sift’s sales team accesses reliable data to easily prioritize the right companies to prospect, which has led to increased productivity.

article thumbnail

The Shifting Sands of Selling Tech

Sales and Marketing Management

The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. We found that the quality of leads had room for improvement: few of them converted into a viable MQL for our salesforce. Still, virtual events were unchartered territory.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Here’s what we’re going to cover: Salesforce objects. Data Governance & Salesforce Objects. Whether your selling model is transactional, self-service, enterprise, or a combination of these, you will need to set up some objects in Salesforce that support the sales and eventual retention strategies of your business.

article thumbnail

How Sales Automation Software Can Revolutionize Your Sales Process

Crunchbase

You can use automated tools to quickly surface qualified prospects so that you can save time on research and instead focus on engaging with prospects and closing deals. Marketing automation tools help drive demand by automating marketing campaigns and the lead nurturing process.

article thumbnail

Lead Routing: The Critical Process for Go-to-Market Revenue Growth

Zoominfo

With a comprehensive routing system that’s fast, informed, and data-driven, accelerated pipelines and higher sales campaign conversion rates become more than just goals. Traits, actions, demographic information, and prospect criteria are used to determine how likely a lead is to buy. They become reality.

Lead Rank 130
article thumbnail

Evaluating Your Business Development Strategy

Janek Performance Group

And this often begins with prospecting. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. In addition, 32% don’t know how much time reps prospect. Analyze trends over time and segment data by customer or territories. This is a missed opportunity. Use these to measure key metrics.

article thumbnail

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

This information may be found using a combination of prospect websites, social profiles, public financial documents, and press releases. That’s just one example of how you can use multiple data points to launch more effective marketing campaigns. Location data for marketing campaigns. NAICS code. Here’s where Sales is invested.