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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. Sales case study takeaway : Borrow reputation and breed familiarity.

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Case Study: How a Company Hurt its Business with a Change in the Comp Plan

SBI Growth

If you do not want to suffer as Chris is, download the Comp Plan Communications Plan here. Some Key Learning’s From P&O’s Mistakes: Understand your market, including channel partners, before you change the comp plan. Don’t pick a fight with key channel partners. If you don’t know what you are doing, you will be exposed.

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Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Organize your assets. Click To Tweet.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. An example of a landing page design.

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7 Steps to Create an Effective Digital Selling Strategy

Allego

Download your free copy. Unlike traditional sales methods, which often rely on in-person meetings and phone calls, digital selling engages customers through various online channels, including email, social media, video, digital sales rooms , and virtual presentations. What Is a Digital Selling Strategy? Tom receives an alert.

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How to Scale Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

It also means incorporating quality buyer data - i.e., who’s opened your emails, who’s engaged with your pitches from start to finish, and who’s downloaded your educational materials - into every sales interaction. Such critical information should be used consistently to recalibrate your plan of action (i.e.,

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3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. The most famous example? Airbnb penetrating Craigslist’s marketplace.