Nutshell

MAY 5, 2023

It’s easy to assume that once you’ve turned someone into a customer, your work is done. To keep them a customer, you must continue to engage them. For that reason, you’ll want to measure customer engagement continuously. Alternatively, you could try contacting them via another channel, like by phone.

CRM 115

CRM Software Software Customer 115

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

DocSend

APRIL 26, 2019

If you’re in the customer success world, you’ve heard it a million times: It’s critical to reduce customer churn rate so a customer revenue stream can flourish. According to Forrester , it costs SaaS businesses 5x more to acquire new customers than it does to retain existing ones. What does all of this mean?

Churn 49

Churn Customer Lead Rank Collateral 49

Close.io

APRIL 8, 2020

Is your company on the list of software or service your customers are planning to cut loose? First, it’s important to remember that you can’t stop every customer from canceling your service or software. Many sales reps are too anxious to be communicating effectively with customers during this time. Get proactive.

Cancellation 118

Cancellation Churn Customer Software 118

Pipeliner

MAY 4, 2022

A business’s success depends on how effectively it acquires and retains customers. Therefore, you must develop an effective customer acquisition strategy that delivers value to your customers while generating revenue for your company. What Is Customer Acquisition? Defining Your Target Audience. A Well Defined Strategy.

Ideal Customer Profile 59

Ideal Customer Profile Strategy Churn Customer 59

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

Referrals 130

Referrals Marketing Incentives Incentive 130

Cience

APRIL 30, 2020

Consumerization of customer expectations is a natural outcome of this shift. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well. Understand your customer. B2B customer journeys are typically more complex than those for retail customers.

Ideal Customer Profile 102

Ideal Customer Profile B2B Company Churn 102

Hubspot Sales

APRIL 4, 2018

What is Channel Conflict? Channel partners can be mutually beneficial. By partnering with other vendors, your business can offer a stronger product/service and a better customer experience. But, sometimes, channel partnerships are disrupted by other dealers who sell their product direct to consumer.

Channels 123

Channels Face-to-face Segment Commission 123

DocSend

DECEMBER 12, 2019

If you’re in the customer success world, you’ve heard it a million times: It’s critical to reduce churn so a customer revenue stream can flourish. According to Forrester , it costs SaaS businesses 5x more to acquire new customers than it does to retain existing ones. to 1% leads to double the customers in eight years.

Churn 52

Churn Lead Rank Report Collateral 52

DocSend

APRIL 26, 2019

If you’re in the customer success world, you’ve heard it a million times: It’s critical to reduce customer churn rate so a customer revenue stream can flourish. According to Forrester , it costs SaaS businesses 5x more to acquire new customers than it does to retain existing ones. What does all of this mean?

Churn 40

Churn Customer Lead Rank Collateral 40

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

SBI Growth

DECEMBER 2, 2013

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. There are many components to a solid marketing plan.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

SalesLoft

OCTOBER 26, 2023

In the age of social media, it’s not hard to picture what an engaged customer looks like. They’ve built a passionate base of engaged customers who’ll talk your ear off, online and in real life, about every ‘exciting’ new thing. What is customer engagement? But first, let’s agree on a definition.

Scale 52

Scale Customer Loyalty Social Media 52

Apptivo

JUNE 3, 2021

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. Benefits Of Email Marketing. Search engines like Google operate based on algorithms.

Email Marketing 111

Email Marketing Lead Rank Lead Scoring Marketing 111

SendBuzz

APRIL 19, 2023

Customer engagement is far more than a mere buzzword. It is crucially linked with conversions, as engaged customers tend to form an unbreakable bond with a brand, leading to enhanced loyalty and increased conversion rates. Businesses that effectively engage their B2B customers, experience a significant 63% drop in customer churn.

Conversion 78

Conversion Strategy Customer Social Media 78

Partners in Excellence

MAY 30, 2023

This weekend, late evening, I turned on the TV, paging through the channel guide. We may have “invented” a customer buying process that aligns with our desired process–Defining Problems, Identifying Alternatives, Identifying Needs, Assessing Alternatives, Choosing A Vendor. I realized, 90% of the content is repeats.

Face-to-face 113

Face-to-face Proposal Hiring Quota 113

Partners in Excellence

MARCH 14, 2024

Businesses, industries and markets are being restructured, profoundly. I thought it useful share a few of the things we have learned with our clients or observed in the performances of other companies over the past year: Down markets bring all past “sins” to the forefront. For marketers: What are we offering?

Face-to-face 120

Face-to-face Lead Rank Lead Scoring Churn 120

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

Zoominfo

SEPTEMBER 15, 2020

First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. But for some organizations, it’s worth the cost.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Allbound

JULY 25, 2018

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. Reduce churn potential.

Channels 48

Channels ROI Marketo InsideSales 48

Hubspot Sales

DECEMBER 10, 2019

Early-stage companies often cast too wide a net when defining their target customer base. There’s a high opportunity cost to chasing someone who won’t buy (or buys and quickly churns). All the while, your competitors are entering the market and getting to large and enterprise clients more quickly than you. A mutual goal (e.g.

Ideal Customer Profile 109

Ideal Customer Profile Lead Rank Lead Scoring Strategy 109

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customer Top of Funnel 98

SugarCRM

FEBRUARY 10, 2022

Customers expect consistency in their interactions with your company, from sales to support. Hence, it’s necessary to get customer experience (CX) right in every area of your organization. A great start is creating an effective culture of caring for customers at all company levels, beginning with customer service agents.

Customer 49

Customer How To Churn Face-to-face 49

Nutshell

JUNE 2, 2019

When Nutshell’s last Customer Success effort fizzled out (more on that in a bit), I was fairly new to the CX team at Nutshell. Coming from a sales management and real estate background, I understood our customers’ hustle. Even worse, we were losing over half of new customers at 12 months. Are they more successful?”.

Retention 107

Retention Scale Customer Churn 107

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey.

Revenue 52

Revenue Face-to-face Hiring Sales Enablement 52

Zoominfo

AUGUST 24, 2021

Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. But you don’t want to exhaust these valuable channels. Be the Change You Want to See.

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

SugarCRM

AUGUST 25, 2022

In the battle to win and retain customers, one poor experience with your business can mean the loyalty and trust you’ve been building vanishes overnight. Below are four steps companies can take to cultivate customers for life and minimize great customer resignation. Understand Why Your Customers Are Leaving.

Loyalty 26

Loyalty Churn Customer CRM 26

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. Many sales and marketing leaders try to get cute and overthink their targeting, messaging, content creation, etc. How Customer Success Drives Predictive Sales and Marketing.

Ideal Customer Profile 76

Ideal Customer Profile Top of Funnel Customer Lead Rank 76

Apptivo

MARCH 29, 2023

Why is customer engagement important? 7 Customer engagement strategies you should follow this year 3. The final breakdown To have an effective customer engagement strategy, the best thing to do is to encourage your customers to automatically be engaged with your product or service. Why is customer engagement important?

Webinar Metrics 52

Webinar Metrics Strategy Customer Loyalty 52

Apptivo

MAY 26, 2022

All About Marketing Automation. What is customer satisfaction? Why is customer satisfaction important? How can you measure customer satisfaction? Which type of customer satisfaction metrics to use? 3 Simple and Effective Ways to increase customer satisfaction. What is customer satisfaction?

Lead Rank 52

Lead Rank Lead Scoring Customer Scale 52

Sales Hacker

SEPTEMBER 4, 2018

What is Customer Success and why do you need it? Gain a new customer, you increase revenue. What happens when you lose more customers than you gain? It may happen sooner or later, but failure is the only prospect a business faces when customer loyalty plunges. Guide overview: What is Customer Success?

Ideal Customer Profile 56

Ideal Customer Profile Lead Rank Churn Customer 56

SugarCRM

SEPTEMBER 22, 2022

Customers will leave after a bad experience with your company, meaning customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an exceptional and effortless experience, your customers will move on to your competition.

Meeting 26

Meeting Customer Churn Lead Rank 26

Sales Hacker

NOVEMBER 2, 2017

Free trials are a great marketing tactic. How many free trial users end up as paying customers? Slack saw 30% convert to paid customers using a freemium model in 2014. You need to consider everything holistically: website to trial user, trial user to paid plan, active trial users, short-term churn, long-term churn, and more.

Lead Rank 103

Lead Rank Customer Churn Segment 103