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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 156
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Expand Your Use of Digital Channels to Hit Quota

Sales and Marketing Management

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business.

Quota 296
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360.

Channels 220
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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187
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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. By providing content and ongoing interactions between companies and their prospects, the platform could be used to build communities. Watch the podcast below or on our YouTube channel.

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Using Digital Marketing Channels for Lead Generation

LeadBoxer

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. Digital marketing is “the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.” A business must generate leads to be successful.

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Customers, Employees and Influencers as High Performing Sales and Marketing Channels

The Pipeline

And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples). They Drive New Customer Acquisition – Leads from referrals close faster, they buy more and they stay longer. . Social channels provide insights and information not previously available.

Channels 296