The Spiff Blog

SEPTEMBER 22, 2022

After our conversation with the Alexander Group, we came away with an action item. This will provide a clear signal that you can afford to take more risks and allocate resources toward acquisition channels again. Our conversation made it clear just how important it is to remember the basics of comp planning.

Groups 67

Groups Conversion Commission Lead Rank 67

Sales Hacker

JANUARY 30, 2024

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. The disparity between conversion rates is staggering when you compare MQLs generated from a demo request versus those from a simple content download.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Hubspot Sales

NOVEMBER 28, 2023

A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion. Consistent communication and feedback loops fine-tune criteria and scoring mechanisms to optimize the quality and conversion rates of leads. Start with these criteria.

Lead Rank 103

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 103

Sales Evangelist

JUNE 11, 2019

Sales is equal parts art and science and one of the keys to success is leveraging sales incentive data to increase performance and ROI. Jason Atkins is the founder of 360 Insights, a software platform that enables large brands to execute all of their channel incentive strategies. Then align the incentives across the journey.

Incentives 40

Incentives Incentive ROI Data 40

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

Channels 53

Channels ROI Sales Goal Microsoft 53

Zoominfo

JANUARY 27, 2019

Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it. Even if you didn’t consciously remember the conversation, word-of-mouth influenced your purchase decision. Encourage your customers to create UGC by offering an incentive.

Social Media 210

Social Media Marketing Referrals Influencer 210

Sales and Marketing Management

MAY 14, 2017

Cloud computing has enabled this transition by spurring an exponential increase in the number of channel partners successfully reselling your products. Although this means greater market reach, many partners lack the resources or incentive structure to report back timely and precise information.

Incentives 120

Incentives Incentive Channels Top of Funnel 120

Zoominfo

SEPTEMBER 22, 2023

There are three different tiers of intent data that have different likelihoods for conversion. Through a partnership with Qualtrics, ZoomInfo sends surveys to millions of people and spends millions of dollars in incentives annually to gather key priorities, projects, and problems directly from companies in real time.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Conversion Rate. This is the gold standard metric for email marketing performance.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 130

Referrals Marketing Incentives Incentive 130

Cincom Smart Selling

MARCH 11, 2016

As a channel manager, you know that your indirect sales channel can be an excellent source of revenue. Unfortunately, it can also introduce new elements of chaos into your organization that extend beyond the channel management team. Channel Challenges. Are our sales incentives working? So what’s a manager to do?

Channels 54

Channels Video Face-to-face Licensing 54

SalesFuel

MARCH 4, 2024

36% say the same about customer reviews/testimonials 25- to 34-year-olds: 40% and 40% 35- to 44-year-olds: 43% and 40% 45- to 54-year-olds: 51% and 54% 55- to 64-year-olds: 52% and 51% Ages 65 and up: 47% and 44% And the fact that those two categories top even organic content on consumers’ own channels is fantastic. What does it mean?

Ideal Customer Profile 59

Ideal Customer Profile Marketing Hiring Consumer 59

SBI Growth

NOVEMBER 15, 2013

The marketing lead conversion rate is not even close to a 30% revenue contribution. There are many root causes for poor lead conversion. You need a way to identify the sales competency gap that’s causing your “last mile” conversion issues. Incent them correctly and you get what you want. You should.

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentives 312

Zoominfo

SEPTEMBER 1, 2019

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. Establish an Incentive-Based Customer Loyalty Program. Offer Incentives that Speak to Your Customers’ Values.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Connext Digital

FEBRUARY 6, 2018

For purchases made from receiving a marketing message, it has the highest conversion rate , which is 66%, when compared to other channels like social, direct mail and more. Low conversion rates could mean that you are not segmenting your list properly. This is where incentives become useful. Create a drip campaign.

Email Marketing 60

Email Marketing Conversion Strategy Marketing 60

Act!

APRIL 16, 2024

Focus on team building and engagement It’s critical to encourage team meetings via video conferencing, chat rooms, and other communication channels. allows you to see exactly how a prospect came into your sales funnel and what led to their conversion into a customer.

Strategy 52

Strategy Hiring Top of Funnel Face-to-face 52

Highspot

FEBRUARY 25, 2024

Modern customers expect personalized, connected experiences across multiple channels, from online to in-person. We’ll talk about how good leadership, special sales incentives, and clear jobs can help make sales ops better. Data analysis reveals a drop in the conversion rate due to a new competitor’s lower-priced solutions.

Sales Operations 52

Sales Operations Forecasting Incentives Incentive 52

PandaDoc

OCTOBER 30, 2023

Employee engagement increases when the incentives are worth the effort required to do well. When executed properly, contests can dramatically boost sales productivity by offering incentives for high performers. This could be a monetary incentive like a cash prize, or a prize of some significant value.

Sales Process 52

Sales Process Incentives Incentive Hiring 52

Smooth Sale

APRIL 15, 2024

Implement a loyalty program : Reward your loyal customers with exclusive offers, discounts, or incentives. Understand their demographics, interests, and pain points, allowing you to tailor your messages and choose the most appropriate marketing channels. Use this feedback to make necessary product, service, or process adjustments.

Small Business 122

Small Business Small Business Advertising Advertising 122

Sales and Marketing Management

NOVEMBER 20, 2017

For example, in the classic marketing organization structure, many different people own many different pieces, such as demand programs, PR, content or digital channels or what have you. Match up incentives. And they’re important metrics; leads, conversions, webhits etc. Agree on the big picture first. Hopefully, those exist!)

Incentives 212

Incentives Incentive Policies Revenue 212

The Spiff Blog

APRIL 27, 2023

Reflecting on this example, there are three notable hallmarks of a good incentive program : Simplicity Visibility/Transparency Appropriate Timing Let’s take a look at how each of these factors plays a crucial role in a successful incentive program: Simplicity “That’s been one of my mantras – focus and simplicity.

Motivation 75

Motivation Hiring Compensation Incentives 75

SalesLoft

OCTOBER 26, 2023

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Try omnichannel engagement, including social media Omnichannel engagement means interacting with customers through more than one digital channel.

Scale 52

Scale Customer Loyalty Social Media 52

Act!

APRIL 29, 2024

For instance, you might not have funds to take employees out on fun team-building activities or offer monetary incentives every quarter. Are there any expressions or phrases they must avoid in conversations? It’s also crucial to provide them with open channels for connecting and sharing their ideas.

Handbook 52

Handbook Small Business Small Business Face-to-face 52

No More Cold Calling

FEBRUARY 4, 2016

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? What About Incenting Salespeople? Should Marketing Offer Incentives for Referrals?

Referrals 120

Referrals Incentives Incentive Discount 120

Troops

APRIL 18, 2018

18 ways to improve conversion from stage to stage. You will be able to quickly identify gaps and bottlenecks in your process by measuring conversion drop offs. 18 tactics to improve conversion across your sales pipeline stages. Monitor sales stage conversion rates. A low conversion rate may point to a weakness.

Pipeline 48

Pipeline Maximizer Conversion Sales Qualified Lead 48

Zoominfo

JANUARY 27, 2019

Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it. Even if you didn’t consciously remember the conversation, word-of-mouth influenced your purchase decision. Encourage your customers to create UGC by offering an incentive.

Social Media 100

Social Media Marketing Referrals Influencer 100

Connext Digital

SEPTEMBER 28, 2023

With email open rates higher than social media and most other channels, email is still one of the most effective ways to reach your customers. Test and optimize Pay close attention to open rates, click-throughs, and conversion rates for each campaign. Email marketing done well requires strategy and effort.

Email Marketing 52

Email Marketing Marketing Social Media Segment 52

Apptivo

OCTOBER 3, 2022

Attracting usually targets and revolves around creating brand awareness through every channel of communication. However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. The goal is to attract as many leads as possible. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Conversion Rate This is the gold standard metric for email marketing performance.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Janek Performance Group

SEPTEMBER 13, 2023

What specific incentives do you offer, such as discounts or special offers? Look for where their conversations take place, such as LinkedIn. These include asking for referrals, sending reminders, offering incentives, and collecting feedback. Another mistake is not explaining how your referral program works.

Referrals 62

Referrals Networking Social Media Ideal Customer Profile 62

Pipeline

MARCH 12, 2024

You must determine which outreach channels your leads will respond to and approach your sales prospecting tactics accordingly. Your sales reps can gauge the lead’s needs and adjust their conversation strategy accordingly. So, train your sales reps to pay attention to the prospect’s tone during conversations.

Cold Calling 52

Cold Calling Prospecting Buyer Persona How To 52

SBI Growth

JANUARY 10, 2013

Perhaps you raised quotas and incentives to get more rep productivity. They are also spending 19% less than the channels benchmark. In this case, channel revenues were actually growing significantly. Rather than add more heads, they decided to increase spend in channel enablement. The Problem. services company.

Top of Funnel 282

Top of Funnel Hiring Channels Funnel 282

Smooth Sale

MARCH 21, 2024

Suppose you are positioning yourself as a channel providing tips and tricks via regular content plus offering close and in-depth looks at specific problems and needs. Growth Hackers – Helping businesses globally grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.

Influencer 110

Influencer Licensing Hiring Media 110

Zoominfo

OCTOBER 6, 2020

You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation (and hopefully pipeline!). When They Ask About Expectations and Incentives. You don’t want a team lead to feel stuck in an indefinite limbo.

Lead Rank 169

Lead Rank Lead Scoring Leads Marketing Qualified Lead 169

No More Cold Calling

SEPTEMBER 21, 2017

The more they educate themselves on the industry and trends, the deeper conversations they have, and the faster their sales processes accelerate. They find it refreshing when someone comes in with new perspectives and a willingness and openness to engage them in conversation. Ellen is an engineer turned vice president of channel sales.

Cold Calling 266

Cold Calling Loyalty Account Intent 266

Hubspot Sales

MAY 18, 2018

The incentive for your reps to meet their quota? So what’s the incentive for meeting these smaller goals? Don’t have the budget to offer monetary incentive? If a rep struggles to move discovery conversations to the next phase, make a goal for them to set up three demonstrations per week, then four, then one a day.

Sales Goal 145

Sales Goal Incentives Incentive Quota 145