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Recap Emails: Better Follow-Up for More Wins

Sales Hacker

You need to ensure that they follow through and show up to the demo, while also setting yourself apart from the other vendors that they’re evaluating. Last but not least, the recap email is an awesome way to set up some executive alignment between your economic buyer and your VP, or even better, someone in your C-suite.

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Unlocking the Power of Single Customer Views (SCV)

Nutshell

Enabling cross-channel marketing: SCV integrates data from multiple channels, providing customers with a seamless and consistent experience across various touchpoints. To get started, follow the key steps below. Get your team up to speed Implementing SCV successfully means getting everyone on the same page. Find out here.

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8 Things Your Channel Can Learn From American History

Allbound

The same pattern of growth and decline that was experienced by Americans throughout the years, can be expected to take hold of any sector of your business, including the channel. Here are eight key factors your channel can learn from American History: 1. If things are not going as planned in your channel partner program, change them.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. For example, signing up to a mailing list on a website is the first action, and affirming that consent through a confirmation email link is the second action.

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3 Ways to Use MDFs More Effectively in the Channel

Allbound

When used correctly, market development funds (MDFs) can be an excellent way to grow your channel business. Market development funds are made available by a brand to help channel partners sell more of their products. On the flip side, when the right strategy is put in place, MDFs can be a successful way to grow your channel program.

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Activating Your Virtual Sales Force: Inspire, Educate and Connect Your Sellers Remotely

Sales and Marketing Management

Now that most sellers are virtual, sales leaders should consider incorporating some of the following activities into their 2021 plans: Host engaging, inspirational speakers at all-hands meetings or virtual kickoffs. These guidelines will help keep the sessions moving and sellers engaged. Virtually Connect. Drive Results.

Education 194
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What Do You Need to Know About SEO?

Smooth Sale

Those first few spots in search engine listings come up naturally when users search for what they’re looking for instead of the ads listed directly at the top. Black Hat and White Hat Strategies Black hat SEO refers to unethical techniques some use to manipulate search engine rankings, violating search engine guidelines.