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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade.

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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

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Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

Believe it or not, the new year is right around the corner– and that means it’s time to plan your sales compensation strategy for 2024. But, in this era of constantly shifting market conditions, it can be difficult to know what changes will best set your sales organization on the path towards success. Don’t worry, we’re here to help!

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From Reshuffling to Retention, These Trends Will Define B2B Sales in 2022

Crunchbase

The world of B2B sales has undergone significant transformation over the past two years, and while some changes are starting to settle in as the new normal, I anticipate 2022 will bring yet another round of shifts. Virtual selling isn’t a fad—it’s a permanent shift in sales norms. Search less. Close more.

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Sales Compensation and Quota Options During the COVID-19 Pandemic

Miller Heiman Group

Two out of three sales reps are more concerned about their paycheck than catching the coronavirus, according to a recent survey that we conducted. Survey the sales landscape in your organization. What’s happening with various accounts and in your sales funnel? Set Up an Incentive Compensation Relief Committee.

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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

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5 Ways to Build a Better Employer Brand

Zoominfo

To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. For this reason, we recommend that you offer incentives to employees who recommend new hires, share content, and promote branded information. Leverage social media. Test and measure your employer brand.

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