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Expert Interview: Nancy Sperry on Channel Partner Enablement

Allego

Channel sales are in the spotlight. I joined Nancy Sperry , Allego’s Vice President, Strategic Partnerships and Business Development, on Zoom to discuss current challenges and opportunities for channel sales. Nancy was recently named to the CRN Women of the Channel list for 2022. It’s really cool.”.

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Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

This year’s coronavirus pandemic and the resulting shutdown of much of the US economy has had an impact on just about everything: how we live, how we work, and even how we sell. We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels.

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How to Adapt & Succeed When Pivoting to an Inside Sales Strategy

Sales Hacker

Sellers who typically meet with clients and customers face-to-face have been forced to sell remotely. Fortunately, by leveraging a few inside sales best practices, outside sales reps can successfully pivot to remote sales. Develop a Multi-channel Communication Strategy. And this can be a difficult adjustment to make.

Pivotal 79
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What are sales channels? Definition, types, and tips

PandaDoc

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The right sales channels can help you do this. But what are sales channels, we hear you ask? Here’s the ultimate guide, including tips on how to choose channels to reach your prospects.

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Pivot Strategies and Technology to Master Sales Digital Transformation

Crunchbase

Some events have acted as more of a catalyst for change than others: The rise of social media networks, and consumers becoming up to five times more dependent on digital content sparked a new era of online selling. Cold calling becomes cold emailing and social selling through channels like LinkedIn and Facebook.

Pivotal 105
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Sales Talk for CEOs: From Law to Leadership: Clate Mask’s Journey to CEO of Keap (Ep116)

Alice Heiman

In a recent captivating episode of “Sales Talk for CEOs,” Clate Mask, CEO and co-founder of Keap, shared his journey from law school to leading a company that’s at the forefront of small business automation software. For CEOs looking to streamline their operations and enhance customer engagement, Clate’s insights are golden.

Scale 62
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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. “In March 2020, live events were canceled overnight.