PandaDoc

AUGUST 3, 2020

Webinars bring people together. Unlike seminars that can be reached only locally, webinars offer a global reach. This creates fantastic opportunities for participants and the webinar hosts. However, nowadays, webinars are not always about sheer knowledge sharing. Webinars do hold great marketing potential.

Webinar Metrics 105

Webinar Metrics B2B Lead Rank Lead Scoring 105

Sales 2.0

JULY 28, 2020

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. The rest reported improvement.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

PandaDoc

APRIL 12, 2023

The right sales channels can help you do this. But what are sales channels, we hear you ask? Here’s the ultimate guide, including tips on how to choose channels to reach your prospects. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers.

Paid Content 52

Paid Content Channels Lead Rank Social Media 52

Sales and Marketing Management

FEBRUARY 8, 2021

A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020 indicated that budget constraints initiated when the pandemic hit would continue into 2021, yet budgets for technology and digital channels may actually grow. Author: Paul Nolan How important is digital marketing spend?

Webinar Metrics 177

Webinar Metrics Survey Promotion Channels 177

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. Of course, these should include a mix of channels and be spaced over time. And this often begins with prospecting. Only 31.5%

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Janek Performance Group

MARCH 26, 2024

Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. The Importance of Buyer Personas A recent Janek survey showed 83 percent of best-in-class sales organizations have clearly defined buyer personas. Engage with existing customers through surveys and interviews.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Sales Hacker

SEPTEMBER 29, 2023

The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. See figure below based off CMO’s survey responses on where to cut martech spend in 2023. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

DiscoverOrg Sales

FEBRUARY 21, 2019

Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

ROI 171

ROI Survey Webinar Metrics Channels 171

Allbound

MARCH 6, 2019

Your channel sales are looking good—but they could always be better. By effectively leveraging your PRM system, you and your partners can work together to accelerate your channel sales and ultimately drive revenue for your organization. Click To Tweet. Give your partners a way to stay organized.

Channels 52

Channels Case Study Webinar Metrics Software 52

Zoominfo

JULY 13, 2020

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. But where does it come from?

Data 213

Data Buyer Persona Demographics Segment 213

Zoominfo

FEBRUARY 3, 2022

According to the Havas’ Meaningful Brands Report , a survey of 395,000 consumers found that 75% of brands could disappear and be easily replaced. Additionally, consider which channels you’re using to communicate with your customers. Offer continuing education, like webinars , when a new product or feature is added.

Customer 100

Customer Loyalty Consumer Survey 100

Sales Hacker

NOVEMBER 16, 2021

As a business grows, so will its lead generation channels and strategies. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. Lead generation is the lifeblood of any business. What is lead generation automation?

Paid Content 108

Paid Content Lead Generation Lead Rank Lead Scoring 108

Zoominfo

OCTOBER 10, 2019

By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience. They recognize every channel and piece of marketing content a prospect interacts with. . It’s also easy to credit the webinar they attended right before conversion.

Trends 160

Trends B2B Marketing Channels 160

Nutshell

FEBRUARY 20, 2024

Digital channels used in inbound marketing Real-world examples of inbound marketing A step-by-step guide to getting started with inbound marketing Essential tools and software for inbound marketing How inbound marketing works with other growth strategies What is inbound marketing? Table of Contents What is inbound marketing?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Apptivo

DECEMBER 7, 2022

Effective online channels for lead nurturing. With a wide variety of media available to disseminate information and various channels of communication available, it is all the more easy to communicate the right messages to leads. Each channel has its own potential reach, and credibility. On-demand webinars.

Lead Nurturing 96

Lead Nurturing Lead Rank Marketing Qualified Lead Lead Scoring 96

Mindtickle

OCTOBER 16, 2020

I recently hosted a webinar with two Sales Enablement experts, Mary Shea, Principal Analyst at Forrester Research, and Hang Black, VP of Global Sales Enablement at Juniper Networks, to discuss how CROs at the most competitive organizations are ‘democratizing B2B sales’ and building digital-first, customer-ready teams in the remote and ready era. .

Networking 105

Networking Conversion Scale Face-to-face 105

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. New episodes will premiere on the third Tuesday of every month at 2:00 Pacific/5:00 Eastern on The Sales Experts Channel. Emails, articles, news flashes, blasts, webinars, podcasts…they make my blood boil.

Gatekeeper 265

Gatekeeper Referrals Cold Calling Telemarketing 265

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Hubspot Sales

NOVEMBER 28, 2023

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Behavioral signals : Monitoring actions such as website visits, downloads, webinar attendance, and email click-through rates to gauge interest levels. The secret sauce? Start with these criteria.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Sales Hacker

APRIL 13, 2020

Let’s touch on a couple of headline stats behind the value of webinars and video conferencing. Below are four cherry-picked stats : 73% of B2B companies say a webinar is one of the best ways to generate leads. B2B companies hosted 61% of webinars held using the GoToWebinar platform. The webinar will end with a panel discussion.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Sales and Marketing Management

DECEMBER 14, 2020

A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Blogs, webinars and podcasts are among the most influential content, according to the Demand Gen survey. Buyers have increasingly embraced completing their own research for years.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

MarketJoy

JULY 17, 2020

They might be planning for virtual conferences, online meetups, and webinars. You may decide to run virtual meet-ups, a series of webinars, or video interviews. For example, if you are planning a virtual event or webinar series, why not reach out and let them know? For example, you could create a survey for your contacts.

Trade Show 59

Trade Show Lead Generation Conference Lead Rank 59

John Barrows

OCTOBER 17, 2018

The feedback from the recent “We Need to Talk” webinar was so positive that we wanted to summarize some of the key points we discussed, share the resources we’ve compiled and keep the conversation by introducing the Slack community we’re building called Sales Done Right. Find the survey results and additional resources here.

Hiring 132

Hiring Face-to-face Survey Webinar Metrics 132

Zoominfo

OCTOBER 18, 2022

Demand creation Includes webinars, white papers, and product trials 3. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Don’t hang your whole ACV target on a couple of tactics or channels.” Because your needs will change as your company grows. “But

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Janek Performance Group

FEBRUARY 27, 2024

With this, sales leaders must also enable e-commerce channels and digital tools, even in B2B sales environments. Consider questionnaires and surveys to best understand your customers’ preferences. It’s a centralized location for all customer interactions across all channels. This means engaging their opinions.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

Miller Heiman Group

MAY 12, 2020

Two out of three sales reps are more concerned about their paycheck than catching the coronavirus, according to a recent survey that we conducted. Survey the sales landscape in your organization. Identify the Affected Roles or Channels. Watch Our Webinar to Learn More About Sales Compensation Strategies.

Compensation 75

Compensation Quota Incentives Incentive 75

Pointclear

MAY 29, 2012

On demand webinars perform 5 times better than live events. Synchronize the client/prospect/employee experience across all channels. Try “Download this Guide” or “View Webinar” but NEVER “Submit Form”… (I have heard this before but it is worth repeating). Well worth the fee.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

Pipeliner

MAY 12, 2021

Set Up an Automated Omni-channel Prospecting. Omni-channel prospecting is about putting each sales strategy, each tool, and each channel to work, interact and connect with prospects. Approaching multiple prospecting approaches and channels enables you to reduce downturns in sales performance on particular channels.

Sales Automation 98

Sales Automation Social Media Ideal Customer Profile Channels 98

Showpad

OCTOBER 14, 2020

A 2019 survey from Demand Gen Report found 41% of B2B buyers typically consumed three to five pieces of content before engaging with a salesperson; 36% said they consumed five pieces of content or more. Branch out into new channels. Every business has a set of channels that perform best. Case studies. White papers.

Prospecting 52

Prospecting Webinar Metrics Social Media Face-to-face 52

Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. Using this technology effectively brings website UX into the inbox, with functionality like drop-down lists, carousels, and customer surveys.

Loyalty 52

Loyalty Customer Scale Webinar Metrics 52

Highspot

JANUARY 28, 2024

However, most buyers tend to find quick-hitting, interactive assets most valuable, including infographics, webinars, and blogs. Webinars: Host interactive webinars that cover industry trends and educational topics. Internal Shares Do your buyers share collateral internally? This can be telling.

Collateral 96

Collateral Top of Funnel How To Distribution 96

DocSend

FEBRUARY 25, 2022

In our recent webinar, we discussed current trends in hybrid and virtual selling environments and the challenges reps face when trying to close deals. Our research, which surveyed more than 300 sales professionals across industries, found that over half of sales reps consider today’s virtual environments beneficial to them.

Proposal 105

Proposal Webinar Metrics Decision Maker Follow-up 105

Mindtickle

OCTOBER 16, 2020

I recently hosted a webinar with two Sales Enablement experts, Mary Shea, Principal Analyst at Forrester Research, and Hang Black, VP of Global Sales Enablement at Juniper Networks, to discuss how CROs at the most competitive organizations are ‘democratizing B2B sales’ and building digital-first, customer-ready teams in the remote and ready era. .

Networking 52

Networking Conversion Scale Face-to-face 52

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Sales Hacker

MAY 18, 2020

We work with the most amazing minds in sales to create articles, podcasts, webinars and videos. And our subscribers can join webinars and ask questions, or even reply to our email newsletter and get speedy, personal responses from our team…. So Asa goes to the Sales Management Channel on Sales Hacker…. Here’s Why We Did It.

Sage 67

Sage Hiring Survey Webinar Metrics 67