Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. So what components make up this effort? Market expansion. Technology : Sales and marketing intelligence platforms and customer relationship management systems.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

FEBRUARY 3, 2021

Buying, selling, talking to a doctor and checking daily updates of the rate of infection in various parts of the globe along with entertainment – everything boiled down to one’s laptop, smart phone or TV remote. And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

SugarCRM

MAY 5, 2022

Sugar’s new research 2022 CRM Impact Report surveyed sales and marketing decision-makers to explore customer satisfaction and retention issues. The Great Customer Resignation Is Top Priority for B2B Marketers. The high cost of customer churn is intensifying and exponential. Delivering Great CX Is Getting Easier with AI.

Churn 49

Churn Customer Lead Rank Lead Scoring 49

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Smooth Sale

JANUARY 3, 2020

Like most salespeople,you, too, might have faced a dilemma of cross-selling in your career while dealing with prospective clients. Are you familiar with cross-selling strategies for prospective buyers? Cross-selling could be a breakthrough if you aren’t already using it to your advantage. Divyang is an H.R.

Up-Sell 88

Up-Sell Ideal Customer Profile Prospecting Lead Rank 88

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

SugarCRM

FEBRUARY 9, 2023

Customer churn happens when organizations fail to meet customer expectations. What Is Churn Rate? Customer churn is a simple concept, a metric that helps you understand the health and coherence of a business. The churn rate is the percentage of customers who abandon your product or service over a given period.

Churn 26

Churn Ideal Customer Profile Customer Cancellation 26

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. So what components make up this effort? Market expansion. Technology : Sales and marketing intelligence platforms and customer relationship management systems.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Hubspot Sales

FEBRUARY 12, 2024

This sets the foundation for long and healthy relationships, ensures you’re building a quality customer ecosystem, and decreases churn. Their vertical market (i.e. industry) does not fit your target market. Their vertical market does not operate like your target market. The prospect is not in your sales territory.

Hubspot 120

Hubspot Sales Process Buyer Churn 120

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Keep reading and learn everything you need to know about referral marketing!

Referrals 130

Referrals Marketing Incentives Incentive 130

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask some hard-ball questions of actual customers who buy products and services. Read it: 7 Quick Wins for Marketing + Sales Alignment.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Nutshell

APRIL 3, 2024

But if you aren’t living up to their expectations, it will be a lot lower. Here are a few customer satisfaction indicators to track: Customer satisfaction (CSAT) Customer effort score (CES) Net promoter score (NPS) Customer churn rate (CCR) 1. Want even more sales and marketing tips from our experts? But what metrics are those?

Customer 71

Customer Churn Lead Rank Lead Scoring 71

A Sales Guy

DECEMBER 13, 2012

I spend a lot of time on this blog talking about selling and making new sales. What I haven’t talked a lot about is protecting the base or preventing churn. Churn is becoming increasingly important. If you have a recurring revenue base read it more than once and take ask yourself what is your churn strategy?

Churn 113

Churn Engineering Cancellation Microsoft 113

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. The intent signal data also provides upsell and cross-sell opportunities.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

SugarCRM

APRIL 12, 2021

Customer churn doesn’t just impact sales, it impacts marketing, business development, executives, customer service, and more, cascading through the entire organization. Why Customer Churn Occurs. Getting Ahead of Customer Churn. Customer churn is costly both in terms of money and time. Enable with Technology.

Churn 26

Churn Customer How To Webinar Metrics 26

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. 80,000) against the previous period (e.g.,

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

Close.io

APRIL 8, 2020

What do their marketing channels and social media look like? But most importantly, you’ll know what you’re up against right now (not what you were up against last month or last year). Keep yourself up to date with your competitors by conducting regular research. What are your direct competitors doing?

Cancellation 118

Cancellation Churn Customer Software 118

SBI Growth

JUNE 24, 2013

You’re the CMO and you’re doing everything world class marketing organizations do. You’re fighting the classic finger pointing between sales and marketing. It’s not us it’s them; I could make the number if marketing provided better leads. If the sales talent could evolve with the market; they would make the number.

Lead Gen 320

Lead Gen Churn Lead Rank Lead Scoring 320

Hubspot Sales

MARCH 25, 2024

Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T You’ll be fighting churn HARD the whole time. Ramp grew 400% in a year because they could sell longer-term deals and collect more cash upfront. Can I Afford To Be Patient?

Churn 82

Churn Scale Hiring Consumer 82

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Austin’s F1 track.

Lead Rank 95

Lead Rank Referrals Lead Scoring Ideal Customer Profile 95

Troops

DECEMBER 13, 2018

Sign up for a free trial. Two that happen in almost every sales team are: Pursuing prospects who aren’t a great long-term fit for the product (which leads to churn). As you’ll read below, by integrating sales engineers into their process, Optimizely has achieved two uncommon results—especially for software startups: Lower churn.

Churn 59

Churn Engineering Forecasting Positioning 59

LeadFuze

NOVEMBER 30, 2021

Who currently have job openings for marketing help. Here are three ways that it can help: 1) It provides a better experience for customers, 2) It generates revenue and profit because of increased trust with the company, 3) The teams work together on marketing. Reduce churn. Opportunity to upsell and cross-sell.

Top of Funnel 52

Top of Funnel Churn Customer Marketing 52

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. Buyer Intent Data Sources. Refine Lead Qualification.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

FEBRUARY 18, 2018

This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Let’s get into it.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Nutshell

MARCH 25, 2024

We’ve created this customer onboarding guide to kickstart your onboarding strategy and create a process that reduces churn and delights customers. They should also have the chance to ask questions and enlist your help to get them set up. So, what do you need to do to keep your customers engaged, happy, and loyal to your brand?

Positioning 127

Positioning Customer Churn Face-to-face 127

Zoominfo

APRIL 29, 2021

But customers can churn seemingly out of nowhere and for no good reason. While you may think it’s up to the Account Manager (AM) to handle renewals, Customer Service Managers (CSMs) play a massive part in whether or not a customer will churn. If you’re lucky, it’s a long and satisfying journey. Sure, people are unpredictable.

Retention 130

Retention Churn Customer Lead Rank 130

Gong.io

AUGUST 3, 2022

It’s about helping buyers achieve their desired goals and outcomes, with the idea being that if this can be attained, customers will be less likely to churn. Take customer churn rate (a commonly used KPI among customer success teams), for instance. Customer churn rate . Did we reach this goal?”

Churn 87

Churn Customer Retention Licensing 87

Partners in Excellence

MAY 30, 2023

The world has changed, but we are still doing the stuff we’ve always done–at least in selling. We may have buffed them up a little to make them look shinier, but underneath they are what we have always done. We engage in linear selling processes–Prospecting, Qualifying, Discovering, Proposing, Closing.

Face-to-face 128

Face-to-face Proposal Hiring Quota 128

SugarCRM

MARCH 3, 2022

In fact, in SugarCRM’s recent 2022 CRM Impact Report , more than half (55%) of marketing and sales professionals stated the CRM technology they have in place cannot be customized properly to meet their specific needs. Notably, this number is up from 53% in last year’s survey. Bridging the Data Gap.

Churn 26

Churn Data Customer Face-to-face 26

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 100

Marketing Top of Funnel Social Media Harvest 100

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask a CMO some hard-ball questions about actual customers who buy products and services. Marketers are focused on retention as well as acquisition.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Connext Digital

JANUARY 22, 2019

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Automation has become commonplace in many industries, and marketing isn’t any different.

Email Marketing 111

Email Marketing Marketing Direct Mail Campaigns 111

The Spiff Blog

JANUARY 9, 2024

If you’re strapped for budget and can’t rely on new hires to hit your goals, here are some tried and true ways you can set sellers up for success in 2024. Streamline the ramp-up process. Sales ramp-up time can be costly, considering how much training and coaching is required to get new reps up to speed.

Banking 84

Banking Hiring Churn Scale 84