Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. InsideView.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Customer service.

Retention 238

Retention B2B Strategy Penetration 238

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? Identify bottlenecks, track key metrics, and make data-driven decisions to close deals faster.

Data 99

Data Tools Closing Hubspot 99

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

BuzzBoard

FEBRUARY 23, 2024

Taking Effective Steps to Differentiate your Digital Marketing Agency for Small Businesses In the competitive world of digital marketing, setting your agency apart can be a significant challenge. However, through adjustable strategies, your agency can stand out, particularly among small and local businesses.

Social Media 52

Social Media Media Tools Small Business 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. One such strategy involves the use of Business Development Representatives (BDRs). Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Allego

MAY 7, 2024

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Marketing Lead Rank 62

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

Allego

NOVEMBER 2, 2021

B2B sales are also much more complex and lengthy than those of the past, often taking months (even years) and numerous touchpoints to close. For today’s product marketers, creating content that supports this sales cycle has never been more challenging. Product marketers know what’s at stake. There is a better way.

Closing 125

Closing Strategy Video Collateral 125

Pipeliner

AUGUST 27, 2023

The Power of Strategic Content Marketing: A Conversation with Martin Huntbach As a podcaster, I’ve had the privilege of hosting numerous insightful conversations with industry experts. One such conversation was with Martin Huntbach, the owner of Jamie Digital , an award-winning SEO and content marketing agency based in Lancashire, UK.

Closing 52

Closing Strategy Distribution Promotion 52

Pipeliner

AUGUST 27, 2023

In this podcast episode, John Golden introduces Martin Huntbach, owner of Jamie Digital , an SEO and content marketing agency. Martin and his partner Lindsay specialize in helping personal brands attract high-paying clients through effective content marketing strategies. Visit us on Apple Podcast You can also find SalesPOP!

Closing 52

Closing Strategy Tools Sales 52

Zoominfo

JULY 13, 2023

At ZoomInfo, we tend to think of a successful customer retention and expansion strategy as having three key phases: planning, execution, and enablement. Planning: How to Create a Data-Driven Strategy In my experience, there are four key steps for developing a clearly defined execution plan with measurable success metrics.

Strategy 130

Strategy Customer Hiring How To 130

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Pipeliner

APRIL 14, 2021

In this Expert Insight Interview, Sean Doyle discusses closing more late-stage deals. Sean Doyle is the CEO and Principal at FitzMartin, as well as the organization’s leading mind and voice on sales marketing strategy. The importance of internal marketing. Obstacles to Closing. Internal Marketing.

Closing 98

Closing Marketing Social Selling Promotion 98

BuzzBoard

FEBRUARY 19, 2024

Understanding the importance of positioning digital marketing for small business growth can substantially impact your ability to seal a deal. Leveraging digital marketing means providing not just a product or a service, but a solution to their problems. It’s also essential to understand the intricacies of securing clients.

Closing 52

Closing Small Business Small Business Commence 52

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

BuzzBoard

JANUARY 23, 2024

To survive and thrive online, businesses require a thoughtful strategy that resonates with the target audience, drives engagement, and ultimately fuels business growth. Utilizing tools, like Google My Business, Yelp, and local directories can provide valuable insights into businesses seeking online visibility.

Paid Content 52

Paid Content Small Business Small Business Strategy 52

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling has a 100% higher lead-to-close rate than outbound marketing. Social selling has a 100% higher lead-to-close rate than outbound marketing.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Pipeliner

MAY 17, 2024

We discussed using LinkedIn for effective sales, marketing, and building a strong professional network. Transforming LinkedIn into a Career Tool Kim Peterson Stone is not just any LinkedIn influencer; she’s a trailblazer using the platform strategically through her company, Linkability. He is CSMO at Pipeliner CRM.

LinkedIn 52

LinkedIn Lead Rank Lead Scoring Video 52

BuzzBoard

JANUARY 24, 2024

As media consultants and marketing agencies, you are catering to the unique needs of small and local businesses night and day. Therefore, it’s imperative to craft personalized digital marketing strategies that seamlessly mesh with the needs and desires of your small business clients.

Small Business 52

Small Business Small Business Strategy Social Media 52

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

InsideSales.com

JULY 16, 2020

Here, he shares tips on how to finish strong with your deals with a powerhouse closing statement, so keep reading to find out more. Empathy is a Closing Strategy. Sales Strategies – Turn “No” into “Yes”. Tom Hopkins’ 6 Powerhouse Closing Statement and Closing Strategies. Work on Yourself.

Closing 74

Closing Strategy Real Estate Top of Funnel 74

Janek Performance Group

APRIL 2, 2024

A pillar of success for any sales organization is an effective business development strategy. However, merely having a strategy isn’t enough. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. This is what your strategy hopes to achieve.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Allego

FEBRUARY 28, 2023

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there?

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Marc Wayshak

JUNE 27, 2023

Well, in most cases, they’re using outdated sales strategies that limit their earning potential. In this video, I’m going to show you 7 sales strategies that will make you rich. This simple idea of bigger > more is one of the most important sales strategies that will make you rich. Check it out: 1. Prospect in your sleep.

Strategy 109

Strategy Google Analytics Face-to-face Maximizer 109

BuzzBoard

FEBRUARY 8, 2024

Strategies for Overcoming Objections When Selling Digital Marketing Services to Small Businesses In the realm of digital marketing, acquiring clients often necessitates surpassing objections, particularly when accommodating the distinctive requisites of small businesses.

Small Business 52

Small Business Small Business Cost per Lead Objections 52

Emissary

SEPTEMBER 20, 2022

Whether your team plans to re-focus training efforts, take on new tools, or play a bigger role in helping sales align with other areas of the organization, here are some strategies for effective sales enablement to drive results and revenue in 2023. . Adopt Tools That People Love to Use.

Sales Enablement 130

Sales Enablement Strategy Hiring Face-to-face 130

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Grasping the Core Concepts of GTM Strategy: A GTM strategy, at its heart, is just a detailed plan for getting a service or product to market.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52