Remove Competition Remove Customer Service Remove Incentive Remove Marketing
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Protecting Your Best Accounts from Competitive Encroachment

Sales Management Plus -- SMP

During difficult economic times, it is especially important for distributors to protect against competitive encroachment. As the focus shifts from growth of new accounts to maintaining and nurturing existing accounts, distributors must protect their turf and ensure that rivals don’t successfully steal away customers.

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How to Get Sales and Customer Service Teams Working Together

Zendesk Sell

But this shift towards relationships and away from mere transactions has also revealed one of the fundamental problems in how we think about sales and customer service. The customer service team’s priority, on the other hand, is usually to reduce the number of conversations they have every day. The length of calls.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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Marketing strategies from the Grateful Dead

Sales and Marketing Management

Walton’s comments were written for the foreword of “Marketing Lessons from the Grateful Dead,” by David Meerman Scott and Brian Halligan. Fellow Deadheads, Meerman is the author of “The New Rules of Marketing and PR” and Halligan is CEO and cofounder of marketing software behemoth HubSpot. Build a diverse team.

Lead Rank 149
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5 Ways to Build Up Customer Loyalty

Zoominfo

How to Build Customer Loyalty Offering high-quality products is no longer enough. Today’s customers have an abundance of good options, so why should they stick with your brand over another? Further increasing competition for brand loyalty, customers trust brands far less than they once did.

Loyalty 130
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10 Tried-and-Tested SaaS Marketing Tactics That You Should Try

Pipeliner

Your marketing approach will differ based on the industry that you are in. Mind you, some of our clients at VoyMedia SaaS Marketing Agency find it daunting to look for clients in their target market. Although you know that you have built a great product, sometimes your marketing efforts will not pay off.

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[Webinar Wrap-Up] Incentive Compensation in Retail: 5 Bottom-Line Benefits

OpenSymmetry

With the holiday season just around the corner, there is no better time to ensure your company will earn its share of the retail market pie. With consumer options growing and a constantly increasing number of products, services, and purchasing methods, customer service is the edge your company needs to create a competitive advantage.

Retail 40