Remove Construction Remove Marketing Remove Objections Remove Sales Cycle
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Sales Process for the Anti-Sales Process Crowd

Understanding the Sales Force

I’ll repeat the explanation here because it is a perfect analogy for people who don’t like the implication of a sales process, and it comes from a different perspective than I’ve previously shared. Construction: A formal, staged, milestone-centric, buyer-focused sequence of events.

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How to Create An Ideal Client Profile

Zoominfo

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. What does that even mean?

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The Best Way to Sell Is With a Story

Sales and Marketing Management

They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling is vital at every point in the sales cycle. For example, Momentum Solar has emerged as a national player in the solar energy market. Cold calls.

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How to Align Marketing and Sales for Successful Sales Enablement

Allego

This article originally appeared in Marketing Toolbox. Sales enablement, the ongoing process of providing reps with the training, content, and tools they need to sell effectively, is often thought to be a function exclusively owned and operated by sales teams. But this isn’t true. As a result, content goes unused by salespeople.

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How to Create An Ideal Client Profile

Zoominfo

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

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Why You Need Social Influencers

Sales and Marketing Management

Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors. In fact, a Social Media Examiner study reports that 19 percent of B2B marketers engage on Twitter, 30 percent favor Facebook, and a whopping 41 percent show LinkedIn love. The answer isn’t complicated?—? Get where you need to go.

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ZoomInfo’s Guide to SDR and AE Pairing

Zoominfo

AEs, on the other hand, focus on the first prospect meeting and then work the sales cycle until the first transaction takes place. This is different from the way a lot of other companies do it,” says Steve Bryerton, vice president of sales at ZoomInfo. “At Then, they needed to work the sales cycle and close them.

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