Smooth Sale

MAY 28, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Email Marketing Campaigns for Business Growth Experience shows that digital marketing heavily emphasizes strategies such as search engine optimization and social media presence. On the other hand, email has taken a back seat compared to other digital marketing strategies.

Email Marketing 96

Email Marketing Campaigns Scale Marketing 96

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

B2B 392

B2B Cold Calling PointClear Outbound 392

Zoominfo

JULY 18, 2022

Unlike social media marketing where companies target specific audiences — think expecting parents interested in nursery items — social selling focuses on nurturing one-to-one relationships with business leaders and prospects. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

Zoominfo

MAY 6, 2020

Zoom’s share of the video conferencing space has outpaced adoption of the technology in general. Was it the Marketing? . Has Zoom’s marketing just been that inventive? Has Zoom’s marketing just been that inventive? One quick look into Zoom’s marketing history would suggest not.

Video 207

Video Cancellation Microsoft Comparison 207

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Pipeliner

MARCH 6, 2021

In this Expert Insight Interview, Michael Loban discusses his new book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. Michael Loban is the chief marketing officer at InfoTrust and an adjunct professor at the University of Cincinnati and Xavier University. Data Analytics. Where to Start? Failing Upwards.

Analytics 98

Analytics Google Video Marketing 98

Smooth Sale

MAY 23, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Market Like A Big Business On A Small Budget Scaling the marketing mountain might seem like a task reserved for the giants in the business world, but hey, even the underdogs have their days of glory.

Marketing 113

Marketing Social Media How To Small Business 113

Pipeliner

MAY 3, 2024

The Game-Changing Role of Generative AI in Sales Generative AI is revolutionizing the sales landscape by performing tasks that traditionally consumed a salesperson’s day. Unlike other technologies, generative AI isn’t just a analysis or data collection tool. It’s an active participant in the sales process.

Lead Rank 52

Lead Rank Lead Scoring Video Sales Qualified Lead 52

Pipeliner

MARCH 22, 2024

Fueled by countless requests for his marketing and consumer behavior insights, Richard established a research-based consulting firm and immersed himself in diverse industries. The pandemic precipitated a seismic shift in consumer behavior, prompting individuals to reevaluate their choices in professional partnerships.

Video 52

Video Consumer Pivotal Loyalty 52

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Instructional Videos.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. Here are some practical steps that marketers can take to improve outcomes at each stage of the ABM integration process.

Top of Funnel 130

Top of Funnel Account Based Marketing Funnel Webinar Metrics 130

BuzzBoard

JUNE 6, 2024

Understanding the Importance of Personalization Strategies for Digital Marketing Agency Client Acquisition Acquiring new clients is a fundamental challenge for any digital marketing agency. Personalized marketing utilizes individual targeting methods that can significantly boost ROI and drive business growth.

Strategy 52

Strategy Marketing Small Business Small Business 52

Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it!

Marketing 164

Marketing B2B Lead Generation Social Media 164

Pipeliner

DECEMBER 4, 2023

However, due to the cost and time-consuming nature of this approach, the focus has shifted towards building topical relevance and establishing E-A-T (Experience, Expertise, Authority, Trust). AJ suggested using different formats, such as videos and reels, to engage and retain readers on a webpage.

Video 52

Video Strategy Face-to-face Small Business 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 105

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 105

Pipeliner

JANUARY 12, 2024

Embracing AI in Content Creation: A Conversation with Cody Schneider We recently had the pleasure of hosting Cody Schneider , a Denver-based entrepreneur and digital marketer, on my show. Cody, who has a rich background in marketing automation and content production tools.

Video 52

Video Hiring Scale Distribution 52

Pipeliner

SEPTEMBER 28, 2022

Mark Havenner is a marketing communication strategist. He primarily works with brand and business leaders to get more market visibility. In this expert insight interview, Mark discusses “transitioning marketing and communication mindsets for the next era of business.” Marketing Communication Professionals.

Video 52

Video Marketing Face-to-face Analytics 52

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. You need to maintain the human aspect of business and pair it with high-quality data.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. This means that mobile marketing has become more important than ever. Mobile video consumption rises by 100% every year ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

LinkedFusion

DECEMBER 24, 2020

Today’s marketers surely have a lot on their plate! Then, how are marketers supposed to thrive under such constraints? Thanks to the internet, there are marketing automation tools as a lifesaver to support their efforts. Thanks to the internet, there are marketing automation tools as a lifesaver to support their efforts.

Tools 52

Tools Marketing ROI Campaigns 52

Pipeliner

FEBRUARY 14, 2024

As consumers, we tend to remember bad experiences, which is why it’s crucial to maintain a high standard of interaction. It’s not enough for just the sales and marketing teams to understand the brand. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM.

Video 52

Video Lead Rank Case Study Trends 52

LeadBoxer

NOVEMBER 1, 2020

We all encounter an endless barrage of marketing every day. Some of that marketing is effective, and some of it’s, well, annoying. This division between effective and ineffective marketing strategies can be acutely seen when comparing inbound vs outbound marketing. What is Outbound Marketing?

Inbound 104

Inbound Outbound Lead Rank Lead Scoring 104

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. A study found that a staggering 82% of consumers feel more positive about a company because of it. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Look at Hootsuite, the social media marketing platform.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? What is Digital Marketing? Content marketing.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Connext Digital

MAY 21, 2024

This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Consumers engage with brands through various platforms, and meeting them where they are is vital. Understand the Benefits of Multi-Channel Marketing It’s essential to grasp why multi-channel marketing is so beneficial.

Channels 52

Channels Campaigns Marketing Social Media 52

SalesLoft

MARCH 14, 2017

The importance of online video is undeniable. Few mediums are more effective at reaching and holding the attention of modern consumers. That’s a large part of why, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic, according to Cisco’s Visual Networking Index.

Sales Tools 52

Sales Tools Video Tools Consumer 52

BuzzBoard

APRIL 16, 2024

Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

Social Media 52

Social Media Media Marketing Strategy 52

Connext Digital

AUGUST 30, 2018

Even word-of-mouth marketing and referrals have transitioned online in the form of reviews and testimonials. This marketing strategy dramatically influences a prospective buyer in completing a purchase, as more and more people believe online reviews as much as their peers. Studying the Market. Understanding the Way People Shop.

Consumer 83

Consumer Ideal Customer Profile Engineering Gatekeeper 83

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. Consumer perspective: Facebook is the most trusted social shopping platform among consumers , and they also report it offers the second-best in-app shopping experience.

Social Selling 100

Social Selling Channels Social Media ROI 100

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. In his words, “B2B purchasers are consumers, too. Role of Radio In the Marketing Mix.

B2B 75

B2B Tools Marketing Advertising 75

Pipeliner

JANUARY 8, 2024

She is a seasoned marketing leader with nearly two decades of experience. The Anthropology of Branding Lenya McGrath, with her extensive experience in marketing, emphasized the need for authenticity in brand messaging. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Video 59

Video Distribution CRM Pipeline 59

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Pipeliner

MAY 17, 2018

Videos provide a lot of information to consumers that may not always be obvious over the phone or online communication. In this interview, sales expert Frank Furness talks to John Golden about how to boosting sales and getting media attention through videos. Success stories of those who have utilized video marketing.

Video 40

Video Marketing Consumer Engineering 40

Hubspot Sales

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. By optimizing your website for mobile use, you can meet consumers where they are. In this post, we highlight the top 10 for 2023: 1.

Trends 104

Trends B2B B2C Social Media 104