Remove Customer Service Remove Definition Remove Prospecting Remove Retention
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How to Increase Customer Retention, Lifetime Value and Reduce Your Cost Per Sale

Keith Rosen

If delivering exemplary customer service is a cornerstone to building your business, revenue, referrals and client retention, then why do most companies invest more time on customer acquisition instead of retention, fail at meeting customer expectations and ultimately lose business to competitors?

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Nurture Marketing 101: Everything You Need to Know About Turning Prospects into Sales

SugarCRM

In its simplest definition, nurture marketing is a communication strategy designed to place content in front of prospective buyers at various points in a customer’s journey. Nurture marketing involves regularly reaching out to leads and your customer base by presenting important information before they ask for it.

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Importance of CRM for lead management

Apptivo

CRM lead management refers to the process of converting your leads into customers. Leads are prospects who are seen as potential customers for your business. Once the prospects show interest in your offering, it does not mean that they will make a purchase right away. Increased customer retention.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Focus on customer retention.

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How to develop a CRM strategy for an organization

Apptivo

CRM helps to manage the entire customer journey and supports marketing, sales and customer service activities. With CRM in place, you can have reduced business silos, identify and categorize the leads, increase in sales numbers, improved customer service and thus high retention rates.

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What is customer satisfaction, and why is it important?

Apptivo

The research conducted by Frederick Reichheld of Bain & Company, creators of Net Promoter Score, highlights the importance of retaining existing customers with this statistic – their research says increasing customer retention rates by 5% helps companies increase their profits by 25% to 95%. What is customer satisfaction?

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Sales Performance Dashboards to Keep Every Part of Your Revenue Engine on Track

Sales Hacker

Metrics that depend on employee performance and customer behavior. May include: customer retention rate, win rate, and new customers acquired. Before a new customer deal can close, an SDR has to find that customer. Related: The Definitive Guide to Sales Prospecting With Proven Outreach Methods.