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Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. And research shows that companies who automate at scale are closing more deals than those who don’t.

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5 Top B2B Sales Books for 2023

Lead411

In fact, research shows that you have less than three seconds to capture a person’s attention. Tech-Powered Sales: Achieve Superhuman Sales Skills by Justin Michael, Tony Hughes, et al. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months.

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5 Ways Your Sales Team Can Get More Out of CRM

Sales and Marketing Management

Author: Xavier Musy CRM platforms are already firmly ensconced within the sales technology and strategies of most small and midsized businesses. Sales teams have been using their CRMs for basic, day-to-day-functions -- such as managing customer information and tracking purchase history -- for decades.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

A successful influencer marketing strategy requires a lot of research and preparation – but the results speak for themselves. Consider these statistics: 94% of B2B buyers conduct research online before they make a purchase ( source ). Need some inspiration? But, bolstering your social media interaction can make a big impact.

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Lead Generation Specialists — What They Are and How to Become One

Hubspot Sales

What a Lead Generation Specialist Does A lead generation specialist researches potential customers and handles the early interactions with a prospect or lead. These can be new sales leads or existing leads that can be re-engaged. Lead generation specialists may spend a lot of time researching and identifying prospects.

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Jim Benton Joins @Chorus_ai as CEO to Accelerate Expansion

SBI

A former Co-Founder of ClearSlide and CEO of Apollo, Benton’s career is defined by revenue generation and applying the voice of the customer to guide product innovation. Jim is not only a visionary in SaaS sales technology but a principled and professional leader,” said Roy Raanani , President at Chorus.ai. In 2019, Chorus.ai

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