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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Businesses aren't like retail customers. You deal at a level and the businesses are your core customers. Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. Businesses are constantly looking for premium service, and one simple mistake can cost you a valuable customer.

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Founder Q&A Series: Incentives and Compensation Structure

Sales Hacker

Spiff budget for monthly incentives/contests (keeps it fun). Cost of living limits incentive %. Farlan Dowell , Fractional VP Sales, Coach, Advisor at Upright Ventures: Each moment that a rep spends on commission is a moment that she can’t spend with customers or thinking about value proposition etc.

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Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs

Act!

What happens when businesses stop listening to their customers ? The data confirms it: 80 percent of customers prefer working with companies that offer a personalized user experience that aligns with their customer preferences. What is a customer feedback loop and why is it important? Better competitors replace them.

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How to Build Sales Compensation Plans that Increase Retention and Productivity

Sales Hacker

Why Sales Comp Planning is Key to Rep Retention. Dooly, a customer information sales enablement platform, found that 51 percent of sales professionals said they’d quit if they found an opportunity with higher pay. Related: How to Build Effective Sales Compensation Plans for Any Customer Facing Role. Align comp plan to strategy.

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A Comprehensive Guide to Customer Lifecycle Management

Nutshell

Managing customer relationships is one thing, but what about managing the customer lifecycle for each person you work with? Customer lifecycle management is an important strategy all businesses should be practicing because it helps foster long-lasting relationships with customers and inspires brand loyalty.

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Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

Recommended reading: 23 Quotes to Guide Your Sales Compensation Planning Process Compensation Transformation Tip #2: Emphasize customer retention and other expansion metrics. Make sure you define what retention, up-selling, and cross-selling look like for your organization in specific and measurable terms. in 2020 to 52.9%

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience. This is because merch makes you feel like a more relatable, trustworthy brand that values its customers.