Janek Performance Group

NOVEMBER 3, 2021

In-person networking events and trade shows are opening back up. Meeting current customers and networking with new prospects face to face is what we do in sales. To answer the question frankly, are trade shows and in-person networking events still relevant post-COVID? The answer is a firm YES.

Trade Show 118

Trade Show Face-to-face Sales Qualified Lead How To 118

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Alice Heiman

OCTOBER 24, 2018

77% of executive decision makers found at least one new supplier at the last trade show they attended ( Spingo ). Many of you have sales plans for 2019 that includes attending and exhibiting at trade shows to generate leads. The show was huge, and thousands of people walked through the exhibit area.

Trade Show 133

Trade Show Follow-up Social Media Decision Maker 133

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

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Trade Show Top of Funnel Funnel Conference 130

eGrabber

APRIL 26, 2022

Do you miss getting decision-maker Attendee leads from trade shows? We have developed ways for you to find & capture potential attendee lists for B2B trade shows. Software to Build Trade Show Attendee List. LeadGrabber Pro is a powerful tool that helps you to build trade show lists in no time.

Trade Show 52

Trade Show Decision Maker Leads Marketing Qualified Lead 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

Trade Show 107

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 107

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

Trade Show 101

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 101

Women Sales Pros

SEPTEMBER 19, 2018

Conferences, trade shows, forums or seminars; whatever the ‘event’ is being billed as, my clients are preparing for the fall season. Essential Steps for Sales Preparation: Decide if the trade show/conference offers the value you seek. Conduct a trade show debrief. Set your sales goals for the event.

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Trade Show ROI Positioning Sales Qualified Lead 97

Don on Selling

JANUARY 3, 2020

Attending a Trade Show can be like walking through a maze unless you plan ahead. Attending trade shows is a huge investment. So, how can you be sure you are investing your money and time to be successful at trade shows? Why are you going to a trade show? Here are ten tips to help you –.

Trade Show 52

Trade Show Hotels Vendor Conference 52

Sales Hacker

JANUARY 18, 2019

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

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Trade Show Marketing Top of Funnel Conference 93

Braveheart Sales

MAY 21, 2018

A few weeks back, I was at a trade show (ISC West), and I’m still haunted by a sales interaction I witnessed. Here’s the situation (without names to protect the guilty): I was walking the show floor with a good friend who is also a business operator in the industry. A Tortuous Attack. I see salespeople do it all the time.

Trade Show 40

Trade Show Groups Objections Prospecting 40

eGrabber

OCTOBER 27, 2020

Trade shows has always been a effective marketing channel, where B2B marketers has seen a sustainable growth of the market in the past years. Trade shows attract high quantity as well as quality of leads. This situation will prevail making the B2B walk-in Trade show leads non-existent for the next 12 months.

Trade Show 52

Trade Show Decision Maker Leads Marketing Qualified Lead 52

Don on Selling

FEBRUARY 23, 2019

Exhibiting at a trade show takes a lot of planning. It’s trade show season. That time of year when you and other salespeople attend trade shows in hopes of gaining more leads. Exhibiting at a trade show is expensive. However, not all trade show sponsors provide these lists to exhibitors.

Trade Show 40

Trade Show Conference Hotels How To 40

Smooth Sale

MARCH 21, 2024

Attending Trade Show Events Participating in trade shows allows businesses to do more than merely showcase their products. Trade shows are opportunities for personal interactions, which can be invaluable when building long-lasting customer relationships.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Mobile Locker

SEPTEMBER 12, 2019

Want to achieve ULTIMATE success at trade shows and other events? Don’t think like a business person trying to sell stuff to prospective customers. The post Be Our Guest: How to be the PERFECT Host at Trade Shows appeared first on Mobile Locker.

Trade Show 40

Trade Show How To ACT Prospecting 40

Alice Heiman

NOVEMBER 29, 2022

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. He has hired and trained a team of 20 Digital Collaborator Champions to guide customers through the setup and management process. We actually started the virtual trade show before the pandemic. [6:33]

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Me: “Again, I certainly hope not!”. 10 Step Recipe For Event Follow Up Success.

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Smooth Sale

JUNE 8, 2023

Photo by ribkhan via Pixabay Attract the Right Job Or Clientele: Do You Use These Four Ways To Reach Out To Potential Customers? Business begins with how you reach out to potential customers upfront. The effort can be the differentiator for attaining more customers and more quickly. Hearing, Yes!,

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Trade Show Hiring Customer Licensing 78

Sales and Marketing Management

SEPTEMBER 24, 2019

Just like the average consumer, B2B customers’ buying patterns have become more complicated over time. For starters, many B2B companies bring products to market based on internal precedents rather than customer expectations and values. These silos make it impossible to track ROI and ruin otherwise smooth customer experiences.

ROI 166

ROI Lead Rank Customer Marketing 166

Partners in Excellence

JULY 21, 2023

Is it trade shows (so old school but effective)? And, at least the early signs, don’t show any improvement, but we can do orders of magnitude more of what doesn’t work. I, and others, cite data about customers. That is customers preferring no person being involved in helping hem buy. Is in webcasts?

Customer 75

Customer Prospecting Revelation Trade Show 75

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. Second, if you only talk to customers, you are only speaking to people who already drink your Kool-Aid. Your existing customers may not get you to your next customers.

Conversion 177

Conversion Marketing Customer Trade Show 177

Zoominfo

DECEMBER 15, 2020

TAM reveals revenue opportunities based on location, current customers, industry, and more. Having a database makes it easier to manage valuable information on potential leads, current customers, and future markets. Generate More Leads from Trade Shows and Events. B2B Tips for Sales, Marketing, Recruitment, and More.

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B2B Trade Show Intent Data Buyer Intent 237

Partners in Excellence

FEBRUARY 28, 2024

The commonality between the two of us is the obsession around helping customers solve complex problems and create great value. My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. That’s how my obsession to provide customer value was borne.

Lead Rank 102

Lead Rank Lead Scoring Ideal Customer Profile Customer 102

Zoominfo

APRIL 1, 2018

Fast forward six months and the same contact approaches your company at a trade show. Inaccurate data can lead to an email being sent to the wrong person, a mailer going halfway across the world, or a sales call ending up in customer support. Unfortunately, 94% of businesses suspect their customer data is inaccurate ( source ).

Customer 207

Customer Trade Show Buyer Persona Lead Rank 207

Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face.

Video 317

Video Scale Marketing Face-to-face 317

Partners in Excellence

OCTOBER 30, 2020

It’s customers prospecting–looking for solutions to their problems. But customers have an analog to what we do in prospecting. What if we understood how customers learn about new solutions, educate themselves about changes in their industries, about new ways of doing things? Customers do prospect.

Outsourcing Services 106

Outsourcing Services Prospecting Customer Harvest 106

Smooth Sale

JANUARY 26, 2022

Trade Shows. A business trade show is one of the best ways to market your company. Participating at a business trade show via a stall will help to generate extra engagement with prospective clients. Trade shows are an excellent offline way of marketing. Are You Turning Off Prospects?

Trade Show 147

Trade Show Hiring Social Media Marketing 147

DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist.

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Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Selling Power

AUGUST 20, 2020

The impact has been especially acute for salespeople who have had to pivot their approach now that trade shows, customer visits, and in-person meetings are no longer an option. Survival depends on making adjustments and embracing new ways of caring for customers, through listening and sharing feedback.

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Trade Show Customer Face-to-face Pivotal 67

Distribution Pricing Journal

SEPTEMBER 21, 2023

Can you reduce price to attract new customers? So, on the surface, the main goal is to attract new customers and new purchases by providing buyers with a higher perceived value. An electrical distributor might decide to offer 15% off any components sold during and industry trade show. If prices rise, sales drop.

Discount 52

Discount Distribution Customer Tourism 52

Nutshell

DECEMBER 21, 2022

Instead of pouring leads en masse through the old-school funnel and hoping an acceptable percentage become buyers, companies are looking for ways to establish authentic, long-term relationships with customers. Your customer’s relationship with your product is rarely love at first sight.

Top of Funnel 62

Top of Funnel Customer Trade Show Funnel 62

Pointclear

FEBRUARY 11, 2014

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. How valuable are trade shows? Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis.

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Trade Show Scale Marketing Direct Mail 221

Zoominfo

OCTOBER 5, 2021

Simply put together a list of customer addresses, and send them a surprise sample of one of your products. Ideally, people leave the experience with a newfound appreciation for these brands and how they treat their customers. This leads prospects and customers to purposely go out of their way to avoid your company.

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Trade Show Campaigns Face-to-face Promotion 130

Partners in Excellence

OCTOBER 18, 2022

” Restarting it, I want to talk about our Ideal Customers–or our ICP (Ideal Customer Profile.) We relax our criteria, looking to engage different customers, anything that might produce a response. As much as we might want to think, not everyone or every organization is a possible customer for what we sell.

Ideal Customer Profile 48

Ideal Customer Profile Customer Pipeline Enterprise 48

Zoominfo

FEBRUARY 8, 2021

Maybe your favorite mom and pop restaurant set up online ordering & delivery, a local retailer started shipping products to combat declining foot traffic, or an equipment manufacturer that relied on trade shows needed to go digital. They then adopted a whole host of tools that let them sell to more customers more effectively.

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Trends Trade Show Retail B2B 230