Sales and Marketing Management

OCTOBER 19, 2020

Author: Jay Datta Growing and evolving your organization’s Salesforce environment can unlock enormous opportunities, but getting there often proves challenging. There are plenty of other reasons why Salesforce implementations can fail (lack of input from the business, lack of end user training, minimal implementation budget, etc.),

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SalesForce Lead Rank How To Scale 177

Pipeliner

JANUARY 15, 2024

We have programmed a seamless Salesforce integration for Pipeliner CRM. We have done this because we often come across midsize and larger companies that have purchased, onboarded, and integrated Salesforce with all of their systems at considerable cost in terms of finances and time.

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SalesForce Pipeline Lead Rank Lead Scoring 59

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

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SalesForce Meeting Marketing Lead Rank 130

BrainShark

APRIL 21, 2024

For sales organizations – and certainly sales enablement and managers – lack of data typically isn’t a problem. Readiness and CRM systems generate tons of data. In fact, the total amount of data can be overwhelming. The real question is: how do you make that data useful as part of the regular sales process?

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Data SalesForce Sales Enablement CRM 62

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. It’s not just reps who suffer, either.

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SalesForce Territories Intent Signal Buyer Persona 100

Gong.io

FEBRUARY 9, 2023

Salesforce brought once-in-a-generation improvements to sales teams. But it didn’t solve one major problem: getting quality data into Salesforce. Want sales forecast accuracy? You need rigorous pipeline data. Let’s give you a refresher course on how to nab great data every day. Efficient team selling?

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SalesForce Lead Rank Lead Scoring Forecasting 62

John Barrows

AUGUST 4, 2021

The post WEBINAR: John Barrows and Leslie Douglas host “Data-Driven Coaching Strategies For Helping Your Salespeople Win More Deals” Sponsored by SalesForce appeared first on JB Sales.

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Webinar Metrics SalesForce Coaching Data 131

Appbuddy

MARCH 7, 2022

But there’s a downside: The more mediums your business uses to interact with customers and collect their information, the higher the risk of duplicates and other data errors entering your customer relationship management (CRM) database. . Concerned you might be headed for data drama? Data quality: Whose job is it anyway?

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SalesForce Data CRM Guidelines 52

Sales and Marketing Management

OCTOBER 8, 2018

Author: Jon Robinson Some of the biggest companies in the world use Salesforce to meet their business needs. Adidas, ADP and T-Mobile all utilize the customer relationship management (CRM) platform to streamline and optimize their sales processes, but many of Salesforce’s customers are also startups and small-medium businesses (SMBs).

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SalesForce Enterprise Enterprise Scale 196

SBI Growth

SEPTEMBER 27, 2021

In today’s world, CEOs are having to make critical business decisions while being saturated with data, trends, and ever-changing technologies. With all of this conflicting or faulty information, how can you make sound judgments for your organization without the threat.

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Data Trends Ideal Customer Profile SalesForce 309

Sales and Marketing Management

OCTOBER 8, 2018

Author: Jon Robinson Some of the biggest companies in the world use Salesforce to meet their business needs. Adidas, ADP and T-Mobile all utilize the customer relationship management (CRM) platform to streamline and optimize their sales processes, but many of Salesforce’s customers are also startups and small-medium businesses (SMBs).

SalesForce 208

SalesForce Enterprise Enterprise Scale 208

Zoominfo

MAY 22, 2020

There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 1 : Beyond just the sensitivity of personal data, customers also want to know how companies will use this information. Breadth of Data is Defined by Sensitivity—and Comfort Levels.

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Data Policies SalesForce Consumer 195

No More Cold Calling

AUGUST 2, 2018

The odds might not be in your sales team’s favor … yet. I’ve interviewed many sales reps over the past two months, trying to better understand the challenges they face in today’s fast-paced, digital-first sales environment. A long sales cycle exacerbates the problem. That’s a real downer for sales reps.)

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Data Quota Trends Face-to-face 297

The Spiff Blog

MARCH 21, 2023

Why share this story at the beginning of an article about using Salesforce to calculate sales commission? Salesforce was the next. A few years ago, the current state of the art commission solution was to use Salesforce + Excel. The second most successful business software, after Excel, is Salesforce ( source ).

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Commission SalesForce Siebel Software 74

Sales Hacker

JANUARY 5, 2023

Duplicate records in Salesforce (or “dupes”) are hands-down the most common issue that we’re called in to clean up at Iceberg. How do you keep your data clean and duplicates at bay when a duplicate might be created via an API ? Scenario 2: You sell POS (Point of Sale) systems to individual franchises. What are duplicate leads?

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SalesForce How To Decision Maker Exact 77

BuzzBoard

SEPTEMBER 27, 2023

High-quality data commands a coveted seat for various critical business processes and it has only come under more spotlights in the realm of generative AI. This importance arises from the fact that generative AI, such as language models and image generators, learns patterns, structures, and nuances from the data it is trained on.

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Data Scale Lead Rank SalesForce 105

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

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Data B2B Harvest Scale 130

Zoominfo

APRIL 29, 2022

For go-to-market teams, data is critical to staying competitive, but not just any data. The quality of data matters greatly because bad data negatively impacts every step along the customer’s journey with your brand. To ensure the quality of their data, some organizations hire data quality managers.

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Data Marketo Transportation Hiring 130

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

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Data Scale SalesForce Forecasting 130

Zoominfo

SEPTEMBER 20, 2022

For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market. B2B sales teams must know who they’re selling to in order to be more effective.

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Ideal Customer Profile Data Hiring Decision Maker 130

Appbuddy

JUNE 30, 2019

I’m betting that at some point you have used Salesforce Reports to try to get answers from your data. Perhaps that did it, but now you’re stuck working with data outside of Salesforce. In Salesforce Reports, you have to drill into each record to make any changes. Want to try it out?

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SalesForce Forecasting Data Pivotal 69

Zoominfo

SEPTEMBER 20, 2021

Data quality is important to every company. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals. ZoomInfo changed that by creating access to more data than most organizations could have ever imagined.

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Data Lead Rank Lead Scoring Scale 100

Nutshell

OCTOBER 1, 2019

It always pays to read the fine print—especially when it comes to Salesforce contracts. While Salesforce remains the most well-known name in CRM software , their billing practices, one-sided contracts, and minimal user support can make them a bad fit for small businesses. Your subscription price can significantly increase on renewal.

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SalesForce Negotiation Guarantee SCM 99

Sales Hacker

OCTOBER 29, 2021

Salesforce automation tools are among the most powerful CRM software workflow solutions. Going in order of most simple to most complex, the three main automations are: Workflow Rules, Process Builder, and Salesforce Flow. Salesforce automation solutions. Workflow Rules. But they’re well worth it. Process Builder. Flow Builder.

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SalesForce Follow-up Scale Tools 81

Zoominfo

NOVEMBER 22, 2019

In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Do you need to close big sales?

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Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

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Data Government Decision Maker Lead Rank 130

Sales Hacker

OCTOBER 10, 2019

Reliable data is everything…. Without it, your sales team will struggle, the pipeline will dry up, and revenue will plummet. Here’s what we’re going to cover: Salesforce objects. Sales process stages. Data Governance & Salesforce Objects. Customer Records store firmographic and technographic data.

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Government SalesForce Objections Lead Rank 58

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

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Ideal Customer Profile Data Scale Marketing 202

LeadIQ B2B Sales Prospecting

JANUARY 20, 2022

Bad Salesforce data can have a major impact on both sales and marketing teams. With LeadIQ Enrich, you can say goodbye to outdated or incomplete data and save yourself hours of manual cleanup.

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SalesForce Data Marketing Sales 52

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. But unreliable data spread across siloed, disconnected systems too often impedes a team’s ability to achieve its revenue goals. But APIs are only as good as the quality of information they process and provide.

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Enterprise Enterprise Data Top of Funnel 130

BrainShark

JANUARY 2, 2019

Sales enablement is a critical role in B2B sales. Sales enablement teams need to use data to measure the effectiveness of sales reps and teams.

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Sales Enablement SalesForce Data CRM 62

Nutshell

MARCH 8, 2021

Salesforce offers multiple suites and its app market has more than 3,400 applications and plugins. And to buyers, Salesforce’s promise of 3,400 apps really translates into about 3,395 things your team is never gonna use. Salesforce, plus all the possible apps, is simply a monstrous suite of software. Starter: $25/mo.

SalesForce 62

SalesForce CRM Hubspot Lead Rank 62

Zoominfo

APRIL 6, 2021

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Now we live in a world where individual sales reps can create hyper-targeted campaigns based on nearly every imaginable scenario.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Construction 130

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

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B2B Data Churn Marketing 223