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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content. However, the study shows they don’t know how to produce enough content. Editorial calendar.

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Sales Strategy: What’s Most Effective? A Great Message! (Updated May 2019)

Corporate Visions

The post Sales Strategy: What’s Most Effective? When you think about it, an effective sales strategy is all about making sure that your reps hit their quota, right? A Forrester Research study revealed that only 15 percent of sales calls add enough value, according to executives surveyed. A Great Message!

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Train your reps to understand a lead’s challenge and offer solutions accordingly. You can create engaging emails in seconds with the AI email assistant and automate your email marketing , freeing up your team’s time to focus on strategies and improvements. Research shows 68% effectiveness in B2B demand generation.

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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

A strong strategy using vertical marketing best practices can help reach these cross-functional buyers, drive inbound leads, and help solution providers differentiate themselves in crowded markets. You will also want to keep in mind where you have the best chance of getting testimonials or branded case studies. Listen first.

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The Rise of the Agile Performance Review

SBI Growth

Meanwhile, Agile is spreading everywhere in Sales - to onboarding , sales management, and sales training. In a recent study , 57% of employees either "never had a performance review or rated their most recent performance review as neutral to not useful.". Content creation & demand generation. Spotlight on Performance.

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. When you subscribe to this show, you’ll get access to the latest sales tips, tactics, and strategies from thought leaders and practitioners.

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