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Direct mail tactics for sales: Why physical mail still works, and how to use it

Nutshell

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? Direct mail involves sending letters, postcards, or other physical items to potential buyers and existing customers in order to compel a purchase or other action.

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How to Reach Decision Makers Every Time

No More Cold Calling

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Create m etrics and accountability: Referral success can be tracked and measured just as easily as results from cold calling, direct mail, and advertising.

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The Pipeline Generation Problem…

Partners in Excellence

Fogging a mirror and clicking on a download become the sole criteria for qualifying an opportunity. F2F, direct mail, and other approaches are experiencing a renaissance. Our win rates fall further, and we have to get more to fill our pipelines. And to fill our pipelines, we relax our qualification criteria.

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Top 3 Tips on How to Validate, Calibrate Marketing Automation

Pointclear

times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports. direct mail and personalized tele-prospecting outreach).”. More importantly, these high-ranking executives are about 2.5 There are many more, of course.)

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

You can target accounts and prospects by sending gifts or direct mail. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. How do you connect on a more personal level? A strategic ABM gifting campaign can help.

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An Inside Look Premiere: A True Story of Executing Account-Based Everything

DiscoverOrg Sales

We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. Click here to download DiscoverOrg's ABM playbook. There will be some great lessons learned that you can apply to your own efforts.

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How Data-Driven Recruiting Helps Sales Leaders Make the Right Hire with Mike Levy

Sales Hacker

In case you missed it, the Sales Hacker Podcast hit 1 million lifetime downloads! If you missed episode 159, check it out here: Why Direct Mail Sells to a Zoom-weary Population with Joe Venuti. Mike is a career salesperson turned co-founder and CEO and he’s got a really inspiring story to share with us. See you there!

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