Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

NOVEMBER 1, 2022

But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day. It just makes prospecting so much easier in every respect,” Castro says.

Prospecting 130

Prospecting Hiring Face-to-face Intent Data 130

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Hubspot Sales

JUNE 5, 2018

For this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard. Sales pitches are also called “elevator pitches” because you should be able to tell the story in the time it takes you to ride an elevator with a prospect -- a maximum of 1-2 minutes. Distribution matters.

Examples 141

Examples Distribution Video SalesForce 141

Vengreso

JANUARY 28, 2022

Sales engagement is all about connecting with your potential customer or prospects to build a relationship and hopefully move them closer to wanting to buy from you. My interactions with my #prospects have been easier after I read this article and applied the tips and #SalesTools for engagement recommended here. Click To Tweet.

Examples 123

Examples Strategy Lead Rank Lead Scoring 123

Gong.io

DECEMBER 30, 2022

We’ll also look at examples of sales objectives that you can set for your sales team. Simply saying that you want to “capture more market share” or “reduce your churn rate” won’t cut it. For example, if you want to close more accounts, then decide on how many. . Let’s look at some more examples of sales objectives.

Objections 62

Objections Examples Ideal Customer Profile Sales Management 62

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

DiscoverOrg Sales

JUNE 8, 2017

By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Successful sales enablement starts with ensuring marketing and sales are aligned , which isn’t always easy, but pays its dividends many times over.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. These are just a few pillars that define demand generation.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 2211 Electric Power Generation, Transmission & Distribution. 221122 Electric Power Distribution.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Gong.io

DECEMBER 7, 2022

The only way your sales reps can meet their quotas and close deals is if they have enough prospects in their pipeline. So how can you prospect more effectively? How can you ensure that you’re targeting and focusing on the right prospects? With a proven sales prospecting process. What is sales prospecting?

Ideal Customer Profile 62

Ideal Customer Profile Lead Rank Prospecting Lead Scoring 62

Chili Piper

SEPTEMBER 27, 2018

Chili Piper’s Concierge enables prospects to connect in real time or schedule a time with a rep after filling out a form. Concierge will also route the few prospects who exit the page before triggering a call or a meeting. Calls are distributed evenly among team members via round robin. Lead/Contact Distribution and Routing.

Distribution 40

Distribution Engineering Sales Qualified Lead Lead Rank 40

Chili Piper

SEPTEMBER 27, 2018

Chili Piper’s Concierge enables prospects to connect in real time or schedule a time with a rep after filling out a form. Concierge will also route the few prospects who exit the page before triggering a call or a meeting. Calls are distributed evenly among team members via round robin. Lead/Contact Distribution and Routing.

Distribution 40

Distribution Engineering Sales Qualified Lead Lead Rank 40

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Skip Ahead: Newsletter distribution. Newsletter distribution. Personalized content.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Hubspot Sales

JUNE 29, 2020

Did you connect with a prospect and follow a prescriptive sales process that culminated in you asking directly for the sale? Direct, competitive selling is a widely adopted approach and is what most folks think of when they approach working with prospects. Missionary Selling Examples. Has each deal followed the same steps?

Examples 77

Examples Pharmaceuticals Education Competition 77

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales and Marketing Management

MAY 10, 2020

While our sales teams at WhiteHat Security have always been distributed, communicating with customers and prospects exclusively over the phone or video is a new challenge. When presenting to a client over the phone, the prospect may not be fully focused, and there’s not a foolproof way of knowing. Shifting Messaging .

Face-to-face 302

Face-to-face Lead Rank Lead Scoring Hiring 302

BrainShark

OCTOBER 25, 2022

Product marketing professionals (sometimes called solutions marketing) have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies, and more. See also: 5 Projects to improve your sales and marketing alignment with sales enablement.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Marketing 62

Zoominfo

JULY 25, 2018

A successful traveling salesperson wields the ability to take in their surroundings and use contextual clues to glean what they can about each prospect they interact with. Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. The same goes for marketers.

Top of Funnel 150

Top of Funnel Lead Nurturing Buyer Persona Marketing 150

Allego

MARCH 9, 2021

Marketers and salespeople have traditionally spoken different languages. Salespeople use the language they learn in the sales arena, persuading prospects and closing deals. Marketers stand outside of that space, often working in a bubble they often struggle to get out of. Markets change fast.

Sales Enablement 121

Sales Enablement Marketing Intent Video 121

Score More Sales

FEBRUARY 27, 2013

As a long time Twitter user and fan, I have directly seen how more than 100 companies – mostly B2B find prospects and even close business through their Twitter account. Brands mastered this first, and now even some reluctant CEOs and marketers in small mid-market companies are getting on the bandwagon. and learn how to listen.

Twitter 232

Twitter Strategy Prospecting Promotion 232

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. With tools like ChatGPT, adding more targeted data to get a near-perfect prospecting email is easy. Write a follow-up prospecting email.

Data 147

Data Scale Lead Rank Hiring 147

Sales Hacker

OCTOBER 27, 2023

Examples of ways to execute this: Direct ways. For example: Cross-reference your customers with their connections, and have your happy customers directly reach out to them. For example: Invite them on a podcast or host a digital event with your prospects and customers mingling. Indirect ways.

Pipeline 91

Pipeline Distribution Intent Data Intent 91

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.

Intent Data 110

Intent Data Intent Real Estate Data 110

Zendesk Sell

JANUARY 10, 2019

To help you produce personalized content for prospects, let’s take a look at the purpose of the bottom of the funnel, ways to accurately measure this type of content, and content ideas to support the sales department. That’s where content marketing comes in. Content should be designed to convince prospects to purchase.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

BuzzBoard

MARCH 14, 2024

Introduction to the Most Common Digital Marketing Mistakes Made by Small Businesses In the ever-changing landscape of digital marketing, small businesses face the challenge of staying ahead while avoiding potential pitfalls. Among these pitfalls are common digital marketing mistakes that can hinder growth and profitability.

Small Business 52

Small Business Small Business Scale Campaigns 52

Sales Management Plus -- SMP

FEBRUARY 13, 2024

SMP is a powerful distribution CRM system that can help streamline your sales and marketing efforts. They are easy to implement in SMP, but even if you’re not currently a user, distribution sales reps will appreciate the time these templates save. Download Your Templates Today! Here’s how it can help: 1.

Distribution 52

Distribution Case Study Webinar Metrics Follow-up 52

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Here’s a practical example: A random visitor reaches your website.

Case Study 237

Case Study Discount Webinar Metrics How To 237

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Take the American Rifleman for example.

Social Media 147

Social Media Media B2B Marketing 147