Wed.Dec 16, 2020

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How to increase your website’s domain authority

Nutshell

You’ve heard the term before and you know it’s important, but you’re not exactly sure what it is — let alone how to use it to boost your business. Never fear! By the end of this article you’ll know the exact definition of domain authority, how to increase your website’s domain authority score, and more. That’s right, we’re about to shine a light into the darkness and help you understand this important marketing concept.

How To 77
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How Leading CMOs Build Teams That Make the Number

SBI Growth

CMOs commonly struggle with talent issues across marketing functions, more so than their counterparts in sales. Being the benevolent leaders that they are, CMOs often explain this as a consequence of marketeers requiring deeper role specialization, technical skill requirements, data.

Leads 358
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Salesforce Sync: What, Why & How?

Zoominfo

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Yet there are some professionals out there that don’t take that statement as true.

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How to Create a Mutual Action Plan (MAP)

Alice Heiman

What is a Mutual Action Plan? . A Mutual Action Plan (MAP) is a coordinated, strategic plan that smooths the way for buyers to make a purchase from you. . This is a living document, created by the seller’s team with buy-in from the customer, that all parties use to define exactly what needs to happen, by wh en to get the deal to close. .

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Business Interest in COVID-19 Screening Rises Faster than Testing

Zoominfo

As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace. While COVID-19 testing garnered strong attention from companies, health screenings roared ahead in interest from September to November, suggesting that this less costly measure may prove more popular for employers, according to data from ZoomInfo.

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It Really Is Only About Me!

Partners in Excellence

Every day, three times a day, I go through my inbox—both email and social channels. Every day, particularly in the social channels like LinkedIn, I am inundated with invitations or requests much like the following: I would like to see if there is a possibility for you to join a free demo to show my and incredible service to help B2B marketing departments with data driven marketing campaigns.

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What Is Data Enrichment?

Hubspot Sales

What pops into your head when I say the words data hygiene ? Do you picture cleaning your hard drive with a soapy sponge? No? Maybe that’s just me … although that would probably cause more harm than good. Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless.

Data 140
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Why Storytelling Helps Attract and Recruit Top Talent

The Center for Sales Strategy

What are your most effective recruiting tools and strategies? As a hiring manager, you’ve witnessed first-hand that simply posting a job listing is not enough to attract top talent to your organization. You may have tried to throw-out company statistics and numbers while interviewing, but even those impressive numbers didn’t set you apart from the competition.

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What Sales Leaders Can Learn from Successful Entrepreneurs Under 30

Hubspot Sales

The entrepreneurial spirit isn't ageist. Anyone who has the passion, business acumen, creativity, and critical thinking skills necessary to found and operate a business of their own can take on the challenges and responsibilities that come with entrepreneurship. It has no minimum age. There are plenty of successful inventors, innovators, and businesspeople operating their own companies before they turn 30.

Scale 140
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Salesforce Sync: What, Why & How?

Zoominfo

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Yet there are some professionals out there that don’t take that statement as true.

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Playing Cards is Fun…Just Don’t Play This Card

Shari Levitin

If you asked me to name the most common challenges among the people I coach, I wouldn’t say it was talking too much, an inability to overcome objections, poor prospecting skills, or fear of closing, although these conditions are all too common among those I’ve coached, admired and guided to excellence. No, I would say hunger. We are hungry: for approval, for attention, and for admiration.

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Business Insider: How software testing startup Cypress.io went from nearly broke with no revenue two years ago to winning big customers like Disney, Shopify, and Slack, with $40 million in fresh funding

Openview

The post Business Insider: How software testing startup Cypress.io went from nearly broke with no revenue two years ago to winning big customers like Disney, Shopify, and Slack, with $40 million in fresh funding appeared first on OpenView.

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What’s New to Nimble? Here’s What We’ve Been Up To in 2020

Nimble - Sales

We’ve been busy over here at Nimble! 2020 has been a challenging year for many businesses, which is why we’ve rolled out some awesome product updates to deliver the best CRM experience for our community. We’re continually working to improve our CRM platform to make sure you get the most out of every interaction with […]. The post What’s New to Nimble?

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Four Sales Tactics to Regain Control During Crisis

Miller Heiman Group

How has COVID-19 impacted virtual selling practices? Korn Ferry surveyed sales organizations around the world to find out, uncovering how companies are working to achieve stability in the midst of ongoing crisis. Organizations seem to have the same idea: focus and execute on what you can control as the surest path to success. They’ll need to consider a range of strategies and tactics to succeed.

Hiring 109
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7 Sales Podcasts the Crunchbase Sales Team is Listening to Right Now

Crunchbase

It’s almost time to say goodbye to the roller coaster that was 2020. As we prepare for a brighter 2021 (*knock on wood*) it’s also an opportune time to pick up some helpful resources that will inspire your sales strategy in the new year. . Discover new prospects with Crunchbase Pro – try it free. To help you find these resources, we asked the Crunchbase sales team to share more about one of their favorite outlets for valuable sales knowledge: podcasts.

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Everything You Know About Building Sequences Is Wrong

Predictable Revenue

Rex Biberston shares some tip on sequences, channels you should consider, and some of the factors that influence success or failure. The post Everything You Know About Building Sequences Is Wrong appeared first on Predictable Revenue.

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The 5 Best Practices for Perfected Remote Onboarding

Showpad

The transition to a fully remote work life has been a journey for employees around the globe. But think about those that found a new opportunity and started a new job completely remote. No in-person welcome on the first day. No orientation with their fellow new hires sitting beside them. No face-to-face interaction with their manager. Having to navigate new technology and software on their own.

Hiring 105
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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How To Get the Most Value from Your Visual Assets

Atlatl Software

We often laugh when we say that someone likes shiny objects, thinking that they are distracted by anything that catches their eye; but the truth is that all humans like shiny objects, and that we are biologically programmed to make the most of the visual cues in our environment.

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?? 4 Steps Formula for Business Leaders to Turn Failure into Success

Pipeliner

Many people got demotivated by the challenges and the overall feeling of a failure that this year has been. Thus, in today’s Expert Insight Interview, we welcome Todd Palmer to discuss four steps that business leaders should use to turn their failures into success stories. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

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13 Phone Sales Tips to Land the Meeting

Marc Wayshak

Selling on the phone isn’t easy. In this video, you’ll learn 13 phone sales tips to land the meeting with your top prospects. Check it out now. The post 13 Phone Sales Tips to Land the Meeting appeared first on Sales Speaker Marc Wayshak.

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How To Get the Most Value from Your Visual Assets

Atlatl Software

We often laugh when we say that someone likes shiny objects, thinking that they are distracted by anything that catches their eye; but the truth is that all humans like shiny objects, and that we are biologically programmed to make the most of the visual cues in our environment.

How To 95
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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How to Use Forward-Looking Metrics to Improve Sales KPIs Today

Nimble - Sales

In the era of free content, there’s hardly much info about how to use forward-looking metrics to improve sales on the net. As Nimble is the CRM of choice for contact and task management, calendars, emails to hundreds of thousands of users, we decided to share our straight-from-the-field insights on the topic. If you’ve always […]. The post How to Use Forward-Looking Metrics to Improve Sales KPIs Today appeared first on Nimble Blog.

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Find Empowerment with Collaborative Based Sales

criteria for success

When working for commission, it can be difficult to see the big picture of collaborative based sales. Salespeople are typically thought to hoard the best accounts, reserve the best resources for themselves, or create drama around end-of-month or end-of-quarter deals. In other words, the size of the company pie is of no interest to salespeople as long as they exceed their individual sales goals – the opposite of collaborative based sales.

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Why Does Your “Bot” Want To Talk To Me?

Partners in Excellence

We are in a period where automation has run amuck. “Bots” and Artificial Intelligence (with the emphasis on Artificial) are running our outreach campaigns. Whether through email, phone, social platforms, in our efforts to drive volume and velocity, we have surrendered everything to our automation tools. Often, I get an outreach, I respond—which is fantastic for the sender.

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Playing Cards is Fun…Just Don’t Play This Card

Shari Levitin

If you asked me to name the most common challenges among the people I coach, I wouldn’t say it was talking too much, an inability to overcome objections, poor prospecting skills, or fear of closing, although these conditions are all too common among those I’ve coached, admired and guided to excellence. No, I would say hunger. We are hungry: for approval, for attention, and for admiration.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Goal Setting: The Number 1 Reason You Don't Hit Your Goals | Donald Kelly - 1382

Sales Evangelist

There can be several reasons why you’re not hitting your sales goals. Today we discuss the number 1 reason you don’t hit your goals. Accomplishing goals With all that happened this year, many are looking forward to 2021. It’s always important to set your goals and make sure that you accomplish the goals.These are actual goals that you can be accountable for and that will help you become successful.

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How to Write Less, Say More

Selling Energy

I have a rule of thumb that when I send an email, I make sure that if it’s viewed on a smartphone, you can get through it in a few swipes of your thumb. In my experience, if it’s longer, people start assuming, “Wow, this is a book. I’ll read this later.” And how often do they actually return to finish reading your tome? Not often. That’s one reason that so many emails fall through the cracks.

How To 55
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Online Sales Pitch – The Basic Guide

Awarathon

Publish date: 17th Dec 2020Publish by: Damini Dharwa, Client Relationship Associate Our Client Relationship Associate, Damini Dharwa has written our today’s blog article. She has recently joined our team and holds an interest in writing on topics relevant to sales. So, we thought of allowing her to write on her shortlisted topic – The essential […].

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