DiscoverOrg Sales
SEPTEMBER 26, 2017
Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). But there’s a lot of confusion about what works, what doesn’t, and what’s really involved an account-based program.
SBI Growth
SEPTEMBER 6, 2017
The buyer’s journey does not follow a linear course. Without revenue attribution, you are exposed—unable to allocate time, money, and resources to the marketing efforts that produce top-line results. If you can’t quantify the collective impact of marketing touch-points, you.
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Steven Rosen
SEPTEMBER 5, 2017
Executive coaching helps make the difference between the success or failure of a new leader. Have you recently promoted or hire a new Director or VP? Then you are heavily vested in ensuring that the new leader is highly successful. The business impact of a successful integration of a new sales or marketing leader can catapult a commercial business unit to new levels.
The Pipeline
SEPTEMBER 14, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca . On Monday, I posted about understanding and knowing the very next thing that needs to happen if a specific opportunity is to move forward to becoming a client. Because I wanted to focus on a specific question, I glossed over the question I am sure many had as I set out a scenario, specifically when we ask sellers: “Who is your best prospect?”.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
No More Cold Calling
SEPTEMBER 21, 2017
Women in sales have everything they need to succeed. Daily headlines remind us that unconscious bias exists in its most virulent form. We know bias is there, but we can’t confront it until it’s stated and proven. It’s sneakier than gender discrimination or racial prejudice of old, but just as damaging for careers, relationship-building opportunities, and account based sales teams.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
The Sales Heretic
SEPTEMBER 12, 2017
This is a tale of two customer service failures. And the world of difference in the way they were handled. The first occurred at a fast-casual restaurant. I won’t reveal the name—I’ll just note that it’s a place you can STOP to get WINGS. I placed my order and waited. Because their food is cooked [.].
SBI Growth
SEPTEMBER 7, 2017
Now is the time to finalize or stress-test your strategic plan, and there’s no time to waste. The NFL season kicks off tonight and before you know it, Thanksgiving will be around the corner. Average and poor performing companies tend.
Steven Rosen
SEPTEMBER 27, 2017
Sales managers who spend more time in the field sales coaching outperform those that don’t! I was sitting in with a customer who is a sales force excellence expert and he asked me, “what do you see in the industry in terms of the number of days that sales managers are expected to be out in the field sales coaching ?” I thought that this was a great question.
The Pipeline
SEPTEMBER 25, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca. Risk and certainty are not the same, but listening to the way many speak, it is easy to get the impression that even native English speakers often mix and interchange the two. In most instances or conversation this misuse (or abuse) of the two may not matter or have tangible consequences, but in sales, well, they do.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
No More Cold Calling
SEPTEMBER 28, 2017
It’s time to sharpen your sales tools. Every salesperson in their right mind wants to grab every possible tool to accelerate account based sales development, look smarter, shorten prospecting time, and score meetings with decision-makers. But some tools are sharper than others. If it takes eight to 12 touches to reach a prospect, that tool is too dull.
Understanding the Sales Force
SEPTEMBER 7, 2017
Image Copyright iStock Photos. Several of my recent conversations with sales leaders have focused on how to quickly and effectively and efficiently get new salespeople up to speed and help them to have an immediate impact. Quickly and immediate are relative to the learning curve and the sales cycle but are still the key outcomes. Most companies combine some kind of classroom training with self-directed online training, shadowing an experienced salesperson and coaching.
Sales and Marketing Management
SEPTEMBER 13, 2017
Author: Rich Horwath Think back to your childhood. Can you recall a time when you got lost? Maybe it was at the mall, a supermarket or museum. Maybe it was just for a few moments. Do you recall the sinking feeling in your gut? Were you anxious, frightened or downright terrified? And do you remember the joy that came when you were reunited with your mom or dad?
SBI Growth
SEPTEMBER 22, 2017
Joining us for today’s show is Jason Close, a key member of the team working behind the scenes of the successful Global Payments growth story. Global Payments literally doubled their revenue growth in a short period of time. Jason is here to.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Jill Konrath
SEPTEMBER 21, 2017
Yesterday, Dianna Geairn (The Irreverent Sales Girl) and I were musing about some of our big sales wins. As we talked, we realized that our underlying assumptions—about prospects, our roles and factors that could hinder success—were crucial to our performance. In very short order, we identified 17 sales assumptions and why making them helps you win more deals.
The Pipeline
SEPTEMBER 11, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca. A simple question at first glance, but when you ask people in a given vocation or profession, it is staggering how many different answers one gets, and more stunning is the number of people who can’t give you a clear answer. Most read way too much into the question, and try to come up with elaborate responses that go well beyond and away from the question.
No More Cold Calling
SEPTEMBER 7, 2017
Women know how to build relationships that matter. You may have already heard about the Google software engineer who wrote a 10-page memo explaining why women are incapable of doing a man’s job in Silicon Valley—namely that we’re neurotic and lack professional drive. I was appalled that anyone could have such venomous thoughts, let alone put them in writing.
Understanding the Sales Force
SEPTEMBER 25, 2017
I was in the right-hand lane of very slow moving traffic because of a lane closure ahead, marked by orange cones. I was along side the cones in the lane where traffic was merging left. All of a sudden, a police siren and flashing lights were upon me but I had nowhere to go. Cars were in front of me and to the left of me with cones to the right and the cop was right on top of my rear bumper.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Sales and Marketing Management
SEPTEMBER 18, 2017
Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions Are marketers and salespeople so focused on early stage demand generation that they’re missing other big opportunities to drive revenue? When marketers and salespeople align on something — anything! — our first instinct is to celebrate it as a victory. Not so fast. Findings from a new Corporate Visions survey provide a snapshot of marketing and sales “alignment” that provides more questions than answers.
DiscoverOrg Sales
SEPTEMBER 14, 2017
Spoiler alert: The statistics you’re about to read are not very encouraging. When we commissioned a study that asked 270 B2B buyers about their feelings on salespeople, the response revealed … shall we say, room for improvement. That’s because, in part, technology has changed the role of the salesperson, and a lot of sales professionals haven’t yet changed along with it.
The Sales Hunter
SEPTEMBER 5, 2017
Salespeople are quick to call me to ask how they can be successful in sales when they’re stuck selling what they believe is something their customers don’t want. It’s time to stop blaming what you sell as the reason for your struggles. Not only is it time stop blaming what you sell, but it’s also […].
The Pipeline
SEPTEMBER 18, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca . No matter how one slices it, sales is a game of change. If you are the incumbent, the best way to avoid a client to change vendors, is to continuously introduce change in how your product helps the client achieve their objectives. If you are not the incumbent, then it is all about regime change. Both require that you capture and maintain the buyer’s focus, and have them adopt the change you represent.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?
The Sales Heretic
SEPTEMBER 6, 2017
The top salespeople—and top executives—in every field are amazing communicators. They have a gift for getting their ideas across and persuading others. Except that it’s not a gift. It’s a set of learned skills that anyone can master. Here are the twelve things great communicators do that you can do as well. 1. Ask questions [.].
Understanding the Sales Force
SEPTEMBER 5, 2017
Image Copyright iStock Photos. There is one simple thing you can do each day that will dramatically improve your sales effectiveness. But you don't think it's possible to do what the title says, do you? Well, it is not only possible, it's crucial - and not only that you do it, but that you do it often and start doing it today. Okay, so maybe I'm not talking about driving a car.
Sales and Marketing Management
SEPTEMBER 28, 2017
Author: Mayur Ramgir Great leaders are in great demand, whether a coach for a football team, a CEO for a corporation or a general for the Army. But in many cases people are mistaken about what makes a good leader. Often, leadership is viewed as being able to establish resources and priorities to acquire worthwhile goals. While that’s part of it, true leadership involves a lot more than that.
DiscoverOrg Sales
SEPTEMBER 12, 2017
First, the bad news: Most B2B buyers don’t trust salespeople. They don’t think salespeople do a good job of explaining how a product helps their business specifically. And they don’t think salespeople can converse with the senior executives who sign off on major purchases. The good news? These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually succes
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Anthony Cole Training
SEPTEMBER 11, 2017
We’ve been doing a fair amount of research into lead generation through our primary source, Hubspot. We’ve had a long business relationship with them because they provide a great platform for all things that are digital marketing and associated data. One thing we will begin to take better advantage of is their CRM application. This will allow us to tie our marketing efforts directly to a client management AND pipeline management system.
The Pipeline
SEPTEMBER 7, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca. The reason you need to integrate social selling, traditional phone work, and other elements of prospecting, is to ensure that you are covering all bases the process of converting a stranger, into a bonified pipeline opportunity. This means using the right tool at the right time, not as some would have you believe, using one tool “über alles”; but rather using the right tool for the task at hand along each step of the process.
The Sales Heretic
SEPTEMBER 26, 2017
In many aspects of sales, timing is key. Knowing the right time to take the right action can mean the difference between success and failure. And in no element of selling is this more true than in the process of getting referrals. Which is why it’s so surprising that so many salespeople ask for referrals [.].
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