Now Is the Right Time to Build a Hybrid B2B Sales and Marketing Team
Sales and Marketing Management
JUNE 17, 2020
But in a company with both marketers and sellers, this motto has never been more applicable. Whether we readily admit it or not, there has always been an underlying current of us versus them between the sales and marketing teams. Sales and marketing need to become one. One leader. Where are those MQLs?” “Why
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