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Confusing Journey With Destination

The Pipeline

We do an exercise with reps of all skills, experience, and offerings. No, it is more likely they will talk about the impact that app would have on their pipeline, conversion rates, leading to increased revenues, margins, cash-flows, impact on funding, etc. You can look at this in the following way.

Travel 253
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Setting Your Strategic Direction

Sales and Marketing Management

Research out of Harvard Business School over a 10-year period showed that companies with clearly defined and well-articulated strategies outperformed their counterparts, on average, by 304 percent in profit margin, 332 percent in total sales and 833 percent in total return to shareholders.

Journal 237
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You Can’t Grow What You Can’t Keep

Pipeliner

It may as well be integrated uselessly into the annual account planning exercise and returned to the shelf until the following year. Achieving Healthy Account Margins. RACI is a powerful tool that can help. If it doesn’t align with the everyday touchpoints your team has with major accounts, it’s worthless. Think about it.

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A Rep’s Scream For Help

The Pipeline

By page 73, complete surrender, in listless letters that looked like the last words of a man wondering the desert, in the top margin, two words: “Help meeeeee”. Seems this training was either an exercise in futility or a strange approach to attrition. Needless to say, the owner of the manual is no longer there.

Margin 120
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Differentiators – Stand Out From Your Competition

Lead411

Profitable: contribution (margin times volume) exceeds cost of difference. With Lead411, I did an exercise where I looked at our G2Crowd reviews for common words that are associated with the differentiating criteria above. This was a useful exercise to identify what words our customers are using when describing Lead411.

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Why Are You Trying To Kill Me?

The Pipeline

I suspect the main reason is that cold callers do not see social as a threat, is because we do see it as a great addition to an existing set of tools and techniques we use to drive business. You will need to incorporate all tools available, including the dreaded cold call. Or looked at from the other end, maybe it can be phrased “89.2%

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Excuse My Typos – Just Busy Establishing Plausible Deniability

The Pipeline

I see this in all aspects of sales, those who just make ten calls to ten sequential names on a list, and call it prospecting; versus those who initiate contact and engagement with ten 10 prequalified, researched, planned and targeted viable potential buyers, using all the tools available to them, from traditional to social and everything between.

Scale 293