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What Do You Sell?

The Pipeline

If you need to set it up, tell them the setting is a trade show and the person asking the question could be a viable prospect, so the answer counts. I recently worked with a leading telco provider, and in doing this and a related exercise answering the question “why do people buy from you and your company?”.

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Winning Your Prospect’s Prospect

The Pipeline

The set up was that they are at a relevant trade show and meet someone in a coffee line who could be a potential buyer who poses the question “what do you sell?”). But once you develop the habit, make it routine, put time aside for the exercise each week, and you’ll find pay-off that continues to grow over time.

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Just Ask: Voice of the Market Conversations Amplify Understanding of Customer Needs

Sales and Marketing Management

As an ongoing activity, this exercise will allow you to continuously hone your messages, provide relevant content and validate marketing strategies. You’re not collecting quantitative data - your goal is to find out what’s on their mind when it comes to the market, so you don’t want to push in any given direction.

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Trade Show Etiquette - Free Mints and First Impressions

Sales Gravy

This past year I decided to participate in three vendor shows. All were exercises in salesmanship and people watching. I must confess that I enjoyed the latter most. I made a number of observations which I promised to share with you before the holida

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Will Your Trade Show Attire Help The Company's Goal?

Sales Gravy

Just as you wear one outfit to exercise, a different one to work, and another to enjoy a nightclub, you must consider what your team will be doing while on-site to choose the most appropriate outfits. Take into account any necessary booth assembly/te

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How an Iconic Sales Leader is Building His ’14 Plan

SBI Growth

He tackles elimination by redirecting existing dollars (trade shows) to revenue generating projects. If you set a baseline year over year, it will become an easier exercise. He looks at in year revenue. He ties everything back to elimination of existing waste or increase in productivity. You may debate this. Ask for help.

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Every Word Matters – Finding the Right Language

Pipeliner

You’ve spent time developing your website and brochure; you may even have a trade show booth. One helpful exercise is the Three Times Exercise. The words you have at the end of this exercise are often much more emotionally based (and sometimes surprising). Write down what you do in one sentence.