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CMO: Why Don’t Your Prospects Care?

SBI Growth

You’re asking yourself “Why aren’t my prospects responding to my campaigns?” The fact is customers and prospects aren’t responding to your campaigns. You begin rehashing the feedback from sales, customers and prospect surveys. The feedback from customers & prospects is “you guys are sending us too much”.

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Evaluating Your Business Development Strategy

Janek Performance Group

And this often begins with prospecting. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. In addition, 32% don’t know how much time reps prospect. This includes the top, middle, and bottom of the funnel activities. Then, examine your top-of-funnel activities.

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Intelligent Routing: Fuel the Entire Sales Journey with Complete Data

Zoominfo

Normalization: Remedy disparate data with automatic standardization Data comes into your systems from a variety of sources and may be unstructured or unmatched. A comprehensive, accurate, and up-to-date database that provides a more complete view of prospects. This isn’t a happy accident. The results?

Data 130
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5 Sales Enablement Priorities for Transformational CMOs

Allego

But it’s not enough to simply make assets available, sellers must know how and when to use these resources to deliver maximum impact to their prospects. This means powering up content with relevant talk tracks, best practices, win stories, and SME knowledge that sellers need to handle objections, nurture prospects, and close deals.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Even though we knew penetrating a market meant we could not necessarily follow traditional processes to create top of the funnel demand,” Cooper continued. Let’s review. Refine Your Ideal Customer Profile. Although, we certainly tried.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

Prospect conversion rate Another fundamental sales metric is the percentage of your prospects who are converting. In this sense, “conversion” can be understood holistically in terms of how many prospects are becoming full-fledged customers. With the data you glean from sales analytics, you can target prospects more accurately.

Analytics 114
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How to Build a Sales Process: The Complete Guide

Nutshell

A sales process is a set of repeatable steps that your sales team takes to convert prospects into customers. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel. Success in the presenting stage depends heavily on research and preparation.