Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

DiscoverOrg Sales

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Email Marketing 254

Email Marketing Policies Campaigns Gatekeeper 254

DiscoverOrg Sales

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company. Remember the Sony Betamax ? Us either.).

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

No More Cold Calling

JUNE 7, 2018

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs still aren’t making quota. Reps cold call, send cold emails, do cold outreach on social media, and rely on marketing to nurture prospects and send them qualified leads.

Referrals 276

Referrals Sales Qualified Lead Leads Marketing Qualified Lead 276

Sales and Marketing Management

JUNE 26, 2017

Author: Nick Bhavsar, Senior Vice President Marketing, Get Smart Content We’ve all been there: It’s the end of the quarter and you find yourself staring at the numbers, wondering how you’re going to make up the revenue gap in such a short amount of time. But, modern marketing has created ways for marketing to help in the short term as well.

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Crunchbase

JUNE 24, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. The buyer is in charge now, and they don’t want the old method of tech sales gatekeeping and jumping through hoops. The solution, however, isn’t gatekeeping or forcing buyers to talk to a salesperson to get help sorting out options.

Buyer 122

Buyer B2C Gatekeeper B2B 122

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). Who currently have job openings for marketing help. What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? B2B Email marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

SalesLoft

JUNE 26, 2018

“I’d love to meet for coffee and hear your thoughts,” promotes opportunities for future discussion. Bypass Gatekeepers. Gatekeepers have an important responsibility. Getting around a gatekeeper is always a challenge. InMail bypasses the gatekeeper and provides direct access to decision maker’s inbox.

Outbound 52

Outbound Gatekeeper Strategy Decision Maker 52

Zoominfo

FEBRUARY 17, 2021

Anticipate gatekeepers (the jaded call operators). Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market. Plan different ways to close in every avenue of conversation. Keep your messaging individualized and personable. Leave a voicemail if they don’t pick up. Uh, what’s this regarding?]

Cold Calling 100

Cold Calling Guidelines Prospecting Face-to-face 100

SBI Growth

AUGUST 16, 2012

Are you going to rely too much on marketing to provide high quality leads to hit the number? Let’s be honest, the majority of reps would be out on the street if they had to rely solely on marketing for Lead Generation What can you do about it? Our Make the Number Tour specifically addresses market changes that will affect you in 2013.

Social Media 290

Social Media Lead Rank Ideal Customer Profile Networking 290

InsideSales.com

JUNE 26, 2020

What Are You Promoting? CMO (Chief Marketing Officer). Cold calling any CEO is difficult, but not impossible — if you know how to structure your pitch and how to get past gatekeepers. What Are You Promoting? RELATED: C-LEVEL SECRETS – TIPS FOR CONNECTING WITH THE TOP BRASS. In this article: What Is a C-Suite Executive?

Inside Sales 98

Inside Sales Cold Calling ROI Call-back 98

Zoominfo

OCTOBER 21, 2021

Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Its made up of the following: Total Addressable Market (TAM): The entire spectrum of prospective buyers who could potentially use a product — even the outliers. Needless to say, while accounts buy, ultimately, people decide.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

MarketJoy

APRIL 17, 2018

Every organization has its fair share of people who promote themselves as having buying decisions, when in fact the final ratification comes further along the line. Gatekeeper. The title is pretty self-explanatory. Incentives to pass the information on the need to be compelling.

Decision Maker 45

Decision Maker Influencer Ideal Customer Profile Gatekeeper 45

PandaDoc

DECEMBER 19, 2022

The inbound route leans on different outreach efforts: content marketing, social media marketing (often using LinkedIn as the most popular professional social media), email-drip campaigns that are usually within the purview of the marketing department, and any sales pitches, as well.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Tenbound

JANUARY 3, 2024

Within each SWOT component, analyze the following 6 factors to help communicate the company’s differentiated value proposition and its product(s): The 4 Ps (Product, Price, Promotion, and Place): this can be a starting point for a SWOT analysis. sales leaders) 2- Gatekeepers: (e.g., The goal of a salesperson should not be perfection.

Prospecting 49

Prospecting Outsourcing Services Top of Funnel Sales Qualified Lead 49

DiscoverOrg Sales

APRIL 11, 2016

Marketing departments coordinate tradeshows, run email campaigns , write & promote content, and conduct an ever-growing list of activities to attract leads and then push them down the funnel. Even with the advanced capabilities of modern sales and marketing intelligence solutions, going without one is still a common reality.

Lead Rank 120

Lead Rank Lead Scoring Leads Marketing Qualified Lead 120

No More Cold Calling

AUGUST 20, 2015

Follow-up consisted of a series of emails that promoted products, didn’t address the client’s unique concerns, and had no calls to action. What is the marketing plan for following up? When you prospect through referrals : You bypass the gatekeeper and score meetings with decision-makers every time. Save your money.

Closing 120

Closing Sales Management Referrals Ideal Customer Profile 120

Chorus.ai

NOVEMBER 24, 2020

Cold calling is probably the hardest thing to do in sales, and conditions in the market post-COVID-19 haven’t made it any easier. After rigorous prospecting to determine the companies (and decision-makers/gatekeepers) to approach, your sales reps will pick up the phone. Or have they just been promoted?

Cold Calling 62

Cold Calling Meeting Gatekeeper Decision Maker 62

Hubspot Sales

MARCH 4, 2019

But today, buyers put less trust in us than they ever have, market competition is fiercer than ever, and these traits no longer separate the best salespeople from merely good ones. They might build a brilliant product, but they're clueless about how to promote it and demonstrate value to potential buyers.

Hiring 98

Hiring Training Hubspot How To 98

Cience

JULY 9, 2020

If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.” Gatekeeper. In B2B outbound marketing, cold calling is a prospecting technique used to start business conversations with decision-makers over the phone. How is cold calling still viable? Making A Cold Call.

Cold Calling 79

Cold Calling Ideal Customer Profile Hiring Decision Maker 79

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Sales professionals need to be equally involved in advocating for things like their mental health as well as raises and promotions.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

LeadFuze

JANUARY 14, 2021

They reach out to cold leads, inbound marketing leads, and they follow up on warm leads. If you’re company is having a hard time working on lead generation and appointment setting, then you may need to hire a trusted marketing agency to do it for you. The marketing and sales team are swamped.

Lead Generation 52

Lead Generation Outsourcing Services Sales Qualified Lead Lead Rank 52

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting. But then things change.

Account Based Marketing 79

Account Based Marketing Top of Funnel Ideal Customer Profile Account 79

Close.io

DECEMBER 3, 2019

In the following sections, the author covers converting your cold calls into warm calls through better conversations and getting past the gatekeeper to close more sales. On the other hand, it's also free of self-promotional jargon and fluff. It concludes with a section on how to secure your position at the top.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

Corporate Visions

OCTOBER 31, 2019

But that advice is over two decades old—popularized at a time when you had limited access to executive decision-makers and almost always had to finesse your way around the gatekeeper. Thank you for reading this post from Corporate Visions - Differentiate Your Marketing Messages and Sales Conversations.

ROI 64

ROI How To Vendor Study 64

Autoklose

JANUARY 22, 2024

Target Small Markets 4. Target Small Markets When targeting prospects, it is not always wise to cast a wide net. Start with Specific Goals Just like you do with choosing a target market, you should define your goals to be as specific as possible. Table of Contents 1. Focus on Benefits 2. Research and Understand Your Prospects 3.

Lead Rank 52

Lead Rank Lead Scoring Strategy Hiring 52

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

InsideSales.com

MARCH 11, 2020

The Gatekeeper. The gatekeeper (usually an intern, office manager, or executive assistant) is the first person you end up talking to when you make that first call. If you’re marketing a truly innovative product, you need to prove that it has lasting power. Special promotions like discounts and added services.

Objections 58

Objections Cold Calling Decision Maker Hiring 58

Chili Piper

APRIL 13, 2020

Our product marketer, Jason, is a case study machine, busting these things out like crazy. Pro tip: If you’re not “that kind of salesperson,” sync up with marketing. Deep understanding of the target market – Convert leads into meetings by truly understanding your target customers. Did they recently get a promotion?

Sales Qualified Lead 107

Sales Qualified Lead Meeting Lead Rank Lead Scoring 107

Hubspot Sales

AUGUST 21, 2023

Congrats on your recent promotion. Gatekeepers are more likely to pass along "Dan Tyre, Director of Sales at HubSpot" than "[Name], sales rep at HubSpot." Download Template Gatekeepers The best script for navigating screening conversations with administrative assistants or office managers. How did you like it?

Cold Calling 98

Cold Calling Call-back Inbound Follow-up 98

The Brooks Group

JUNE 9, 2015

Your Sales and Marketing Departments Are Not Aligned. Unfortunately, that’s exactly what happens when your marketing department makes promises that your sales team can’t keep. Maybe marketing is promoting the fact that you are technical experts, while sales is highlighting quick delivery and turn around.

Strategy 40

Strategy Decision Maker Segment Territories 40

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Ask for product feedback (bugs/UX) and marketing feedback. This sort of feedback is invaluable for marketing teams as it gives you a direct line into your ideal customer’s head.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. CIENCE marketing managers are among that 68%. And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. Okay, 68% of marketers use events for lead generation. That is a given.

Lead Generation 40

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 40

Zoominfo

MAY 3, 2021

It is commonly used in account-based marketing. Gatekeepers have the title of buyer or purchasing manager. They behave as product experts and are responsible for staying on top of offerings in the market. Sales multi-threading draws in multiple users, managers, and executives across several departments.

Hiring 264

Hiring How To Outbound Inbound 264

DiscoverOrg Sales

APRIL 3, 2018

Moving information between systems often means downloading data, mapping fields, and uploading it to another system – not to mention switching between a CRM, marketing automation system, and the many sales tech platforms. The different data SDRs need lives in multiple places. It is up to individual reps to enter it into a system.

SalesForce 33

SalesForce Data System Sales Operations 33

Tony Hughes

MARCH 13, 2018

These 25 solutions form the bedrock to proven sustainable results with advanced social selling injected as a force multiplier: Move from push to pull marketing. While the whole world is blasting out white noise, start to leverage 'attraction' marketing and pull your dream customers to you. Flip the script. May the 'first in' win!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Ask for product feedback (bugs/UX) and marketing feedback. This sort of feedback is invaluable for marketing teams as it gives you a direct line into your ideal customer’s head.

Strategy 64

Strategy How To Top of Funnel Follow-up 64