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Stephanie Harris on Group Incentive Travel Trends

Sales and Marketing Management

Stephanie Harris is a veteran of the non-cash incentive industry and, for the last three years, president of the Incentive Research Foundation. We spoke with her about emerging trends in group incentive travel, including designing events for today's multigenerational work force.

Travel 295
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Research and Resources

Sales and Marketing Management

Associations that serve the incentive travel and non-cash recognition industries publish valuable research that can help sell a group incentive travel program to the C-suite. It’s helpful to understand emerging trends, participants’ preferences and key elements of program structure.

Resources 120
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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

The research is clear: Diversity drives sales. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. Research is great, but for any change to happen, we need to get started. Thus, they win deals more often. times faster and profits 4.1

Research 257
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Group travel is down, but not out

Sales and Marketing Management

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Sales are still happening, but a group celebration isn’t likely. Incentives interrupted.

Travel 218
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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations? For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.

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Uncover Insights: Best Research Methods for Reaching Small Businesses Effectively

BuzzBoard

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Primary data can be collected via surveys, interviews, and focus groups straight from consumers.

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What research says about face-to-face vs. online learning

Selling Essentials RapidLearning Center

Recent research out of Ruhr University Bochum in Germany focuses on one key aspect of learning effectiveness: the physiological effect of online learning vs. in-person learning. States of arousal The university researchers did two studies. The researchers considered this a good thing, as arousal correlates with readiness to perform.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.