Founder Q&A Series: Incentives and Compensation Structure
Sales Hacker
JULY 14, 2023
Noah Marks , VP GTM Strategy & Operation at Udemy : SDR: 70/30. Spiff budget for monthly incentives/contests (keeps it fun). Cost of living limits incentive %. Each layer of complexity added to a commission plan for a AE or SDR is time taken away from prospecting, selling, closing. 5x+ quota to OTE (for cost to book).
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