Smooth Sale

JULY 25, 2023

Photo by The Digital Artist via Pixabay Attract the Right Job Or Clientele: Will You Study How to Implement AI to Increase Business? Jeffrey Maganis, co-founder of AI Unlock, provides our guest blog, Will You Study How to Implement AI to Increase Business? He also co-founded a marketing agency that helps companies grow and scale.

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Study Scale How To Hiring 78

Nutshell

JUNE 5, 2020

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When we guess right, we switch off. The rap was a success.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Store data in a CRM so the sales team can review and update information regularly.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience. It’s not readable.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. Prospecting commences with pinpointing the type of small business you envision as your prospects.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. Filtering criteria stays the same. 4: Customer technology play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

FEBRUARY 17, 2021

Be upfront and transparent with your prospects. And be prepared to answer the tough question: “How did you get my contact information?”. Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Reason for Calling. or whichever time].

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Cold Calling Guidelines Prospecting Face-to-face 264

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience. It’s not readable.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Sales 2.0

SEPTEMBER 24, 2014

Some sales people in my firm were discussing where they could get the best prospect lists. The skinny on prospect lists is that one size does not fit all. The best source of prospect lists for you very much depends on your target industry/industries and target contacts in those industries. But did I really do them a favor?

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InsideView Prospecting Hoovers Territories 322

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

BuzzBoard

MARCH 6, 2024

Understanding the Importance of Digital Marketing for Small Businesses Digital marketing has become an indispensable aspect for small businesses, not just an optional luxury. The adoption of these methods allows a small business to broaden its consumer reach, extending beyond local limitations and into a larger, global market.

Small Business 52

Small Business Small Business Ideal Customer Profile Case Study 52

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. Let the Voice of the Market Speak. Let the market tell you.

Conversion 177

Conversion Marketing Customer Trade Show 177

Zoominfo

APRIL 14, 2019

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

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Scale Marketing Buyer Persona B2B 174

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

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Study B2B Face-to-face Report 111

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

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Segment Email Marketing Marketing Buyer Persona 219

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. As such, mobile marketing is not just an option anymore. Studies show that up to 78 percent of mobile searches result in conversions. We live in an overly connected world.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. Here’s what happens: sales reps spend countless hours jumping between systems—copying and pasting information.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

Smooth Sale

AUGUST 13, 2019

How To Attract the Right Job Or Clientele: When we take the time to study varying business models, we gain knowledge for increasing our odds for success. It is also wise to keep an eye on trade policies and how they affect the markets. My Story: Study of Varying Business Models . The Corporate Business Model .

Lead Rank 68

Lead Rank Study Retail Policies 68

Sales and Marketing Management

FEBRUARY 2, 2018

Studies have shown that some people stress out when they travel. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Is it chocolate? Maybe you are thinking about vacations?

Channels 174

Channels Demographics Intent Marketing 174

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. Why don’t some buyers admit they need help?

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Prospecting Case Study Study Sales Cycle 235

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

BuzzBoard

FEBRUARY 7, 2024

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

Education 52

Education Marketing Hiring Case Study 52