Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Instructional Videos. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it!

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. You need to maintain the human aspect of business and pair it with high-quality data.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Smooth Sale

JANUARY 28, 2020

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. Watching the online videos about robots and all they can do can easily trick us into thinking our job will soon disappear. My Story: Study And Incorporate Artificial Intelligence.

Study 88

Study Top of Funnel Social Media Loyalty 88

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

SBI

JULY 14, 2019

SalesTech Video Review: Modus. Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Video Reviews. Konecranes USA Marketing wanted a seamless way to deliver both sales and marketing content to their sales teams, but also deliver a quality sales. Case Studies.

Video 93

Video Case Study eBook Field Sales 93

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Sales and Marketing Management

AUGUST 3, 2017

Author: Mark Magnacca A distributed workplace is increasingly becoming the norm in most organizations, particularly with sales and marketing departments – a trend that is enabled in part by technology advancements that have made it viable, though not necessarily ideal, for teams to work together while being geographically dispersed.

Video 180

Video Face-to-face Distribution Hiring 180

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

SBI

OCTOBER 6, 2019

SalesTech Video Review: ZoomInfo. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Prospect Intelligence. Video Reviews. Prospect Intelligence. Prospect Intelligence. Prospect Intelligence.

Video 92

Video Lead Rank Marketing Qualified Lead Webinar Metrics 92

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. And poorly managed prospecting lists will result in seller fatigue. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

SBI

AUGUST 4, 2019

SalesTech Video Review: SmartCloud Connect by Invisible.io. SmartCloud Connect users can escape from the shackles of poor visibility that the rest of the market will continue to suffer from. SmartCloud Connect users can escape from the shackles of poor visibility that the rest of the market will continue to suffer from.

Video 89

Video SalesForce Case Study eBook 89

Selling Essentials RapidLearning Center

MARCH 28, 2023

But a landmark study suggests that what buyers want most is for you to tell them something they don’t know. This study, by the Sales Executive Council, looked at 6,000 salespeople in 100 companies and found that what the researchers called “Challengers” win 14% more sales than average. A solid reputation for service?

Prospecting 59

Prospecting Retail Study Buyer 59

Selling Essentials RapidLearning Center

JANUARY 30, 2023

When you’re prospecting, do you ever get the feeling that the buyer on the other end isn’t listening to you? If a prospect is having a bad day, or is engulfed in a whirlwind of meetings, or is preoccupied with an urgent task, getting them to listen may be just about impossible. This one you can do something about.

Prospecting 59

Prospecting Telemarketing How To Face-to-face 59

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Pipeliner

MARCH 7, 2021

Marketing a healthcare facility can be difficult. You need to attract patients to come to your hospital to do justice to your investment and properly marketing your brand is the key. Today, everyone relies on the internet for information and there is a need for healthcare organizations to improve their internet marketing.

Strategy 97

Strategy Marketing Social Media Case Study 97

SBI

OCTOBER 27, 2019

SalesTech Video Review: iPresent, a Mediafly company. Think how effective it would be if salespeople could mix and match content for prospects without changing the originals. Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars.

Video 59

Video Cost Per Thousand Case Study Collateral 59

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? Why is Digital Marketing Crucial for Sales?

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Allego

DECEMBER 29, 2020

Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals. What we discovered was a new focus on the importance of sales and marketing alignment. Reason 1: Marketing is the glue that makes sellers effective.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

John Barrows

MARCH 5, 2020

What’s going to happen to SDRs and prospecting teams in the future? We spoke to Josh Roth to hear how he thinks prospecting teams and the role of an SDR is going to change. Below is a quick summary of the conversation, but listen to the full interview via the YouTube video below. Morgan: You mentioned marketing.

Prospecting 140

Prospecting Top of Funnel Compensation Decision Maker 140

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. What Is a Webinar Funnel?

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Allego

JUNE 2, 2022

This article originally appeared in Marketing Toolbox. The fully realized benefits of sales enablement require collaboration with other departments in an organization, especially marketing. The fully realized benefits of sales enablement require collaboration with other departments in an organization, especially marketing.

Sales Enablement 62

Sales Enablement Marketing How To Construction 62

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Outsourcing Services 189

Outsourcing Services Marketing Top of Funnel Scale 189

Pipeliner

OCTOBER 1, 2022

How should realtors view their prospective clients? The solution is simple: implement digital-age real estate marketing strategies. Email marketing, content marketing, and social media marketing are all methods for getting your name out there. Understand The Difference Between Local Market Vs. National Market.

Real Estate 52

Real Estate Video Insurance Insurance 52

Hubspot Sales

OCTOBER 19, 2018

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents.

Real Estate 145

Real Estate Ideal Customer Profile Marketing Promotion 145

MTD Sales Training

JUNE 4, 2019

How many times do you ‘hold something back’ so you can surprise the prospect with that little extra to encourage them to buy? We sometimes cause ourselves problems here, because the prospect may be wondering what else might you be holding back, and have they really got everything they could from you?

Case Study 255

Case Study How To Discount Decision Maker 255

Apptivo

JUNE 3, 2021

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. Benefits Of Email Marketing. Search engines like Google operate based on algorithms.

Email Marketing 111

Email Marketing Lead Rank Lead Scoring Marketing 111

Pointclear

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via BtoBMagazine.

B2B 190

B2B Buyer Trade Show PointClear 190

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Pipeliner

MAY 13, 2023

Here are five tips to help you provide a better experience for your prospects and customers: Study sales and invest in yourself. Words like “try” or “maybe” project doubt and uncertainty, which can turn off prospects. Make your prospects feel seen, heard, and understood.

Real Estate 52

Real Estate Conversion Video Social Selling 52

Showpad

SEPTEMBER 23, 2021

Were their marketers still generating demand? Our customers told us that they were looking for new ways to stand out in a remote world and engage with their prospects. We believed (and still believe) that video was the solution. Because video is the medium for personal communication. Video is in. In-person is out.

Channels 72

Channels Video Pivotal Scale 72

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. They should.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126