The Pipeline

APRIL 6, 2021

So, how does this apply to sales? It dominates and rules every conversation, casting a shadow over every sales conversation you have. If you want to be successful in B2B sales, you gotta stop selling like you’re in Stockholm. Most salespeople see their product as a security blanket, not as a potential deterrent to sales success.

SME 299

SME Lead Rank Lead Scoring Discount 299

Anthony Iannarino

AUGUST 16, 2019

Nothing that was once necessary for sales has disappeared, despite what the pundits and prognosticators suggest on the internet. Here is how you need to be enabled for winning sales. The world of sales and marketing has long recognized and spoken about “ value creation.” Nor would those salespeople still use telephones.

SME 95

SME Lead Rank Lead Scoring Competition 95

Anthony Cole Training

OCTOBER 13, 2014

I was first introduced to goal setting in sales when I was an insurance agent with National Life of Vermont. I never did write 100 lives but, based on the sales activity reporting I did every week, I should have. Towards the end of my career, I contracted with a sales trainer, Tom. You do the math. You do the math.

Sales Management 204

Sales Management SME Incentives Incentive 204

Babette Ten Haken

AUGUST 23, 2018

Once they consummate the sale, and the contract is signed, they hunt up their next deal. Then, post-sales customer support teams often find themselves in fire-fighting mode. They continue to do business with you and your organization based on the value of post-sales support. Close deals. Crush quotas and the competition.

Retention 154

Retention Customer Revelation Loyalty 154

Salesmate

AUGUST 19, 2020

We’re excited to announce that once again, Salesmate is recognized as a market-leading sales CRM and automation platform by multiple Gartner’s top software advisory platforms – SoftwareAdvice and GetApp. ”, said Samir Motwani, the CEO of Salesmate. Salesmate as GetApp Leaders in two categories.

Lead Rank 98

Lead Rank Lead Scoring CRM SME 98

Bernadette McClelland

SEPTEMBER 8, 2014

This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.

Webinar Metrics 246

Webinar Metrics Real Estate Airlines SME 246

Bernadette McClelland

SEPTEMBER 8, 2014

This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.

Webinar Metrics 246

Webinar Metrics Real Estate Airlines SME 246

Pipeliner

MARCH 26, 2021

Trust is such a vital part of sales, but sales leaders and salespeople still struggle to recognize and fully understand it. Moeed Amin is a Director and Founder at Proverbial Door, helping B2B sales professionals to increase their conversion rates and SME owners to scale their businesses. Trust in Sales.

Video 52

Video SME Scale Loyalty 52

Highspot

DECEMBER 18, 2019

The sales kickoff, or SKO, is your go-to-market team’s annual strategy meeting. Sales Enablement Team: Build agenda and drive event execution. Sales Leadership: Approve agenda and all other major decisions. Marketing – Events: Support event execution and employee communications. Secondary stakeholders.

SME 52

SME Hiring Face-to-face Follow-up 52

Babette Ten Haken

SEPTEMBER 5, 2018

How are your best value added customer experience efforts sabotaged, both pre- and post-sale? The sales-engineering interface®, where business and operations intersect, creates value added customer experience. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Customer 109

Customer SME Retention Engineering 109

Babette Ten Haken

AUGUST 27, 2018

Also, after the customer service rep, sales rep, engineer, field sales service rep, Quality professional departs, the customer asks themselves: “What just happened?”. She is a member of SME, ASQ, SHRM and the National Speakers Association. Innovative customer experiences stand out from what customers are used to experiencing.

Customer 88

Customer SME Retention Engineering 88

Anthony Cole Training

MAY 3, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. 5 Direct Sales Activities that Lead to Sales Success? 7 More Sales Core Competencies. 7 More Sales Core Competencies. What’s Your Funniest Sales Story Ever?

Hiring 120

Hiring Ideal Customer Profile SME Banking 120

Babette Ten Haken

SEPTEMBER 6, 2018

That critical time-period, the post-sale handoff of the contract for execution, involves more than a digital document passing through a CRM. Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention. Everyone who takes care of the customer, post-sale. Think about it.

Retention 61

Retention Customer Hiring SME 61

Babette Ten Haken

SEPTEMBER 3, 2018

Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. She is a member of SME, ASQ, SHRM and the National Speakers Association.

SME 55

SME Retention Ideal Customer Profile Negotiation 55

Babette Ten Haken

MAY 28, 2018

In addition, STEM professionals are exposed to marketing and sales-based storytelling styles, when attending professional meetings featuring vendor exhibitors. For starters, non-technical storytelling soft skills are not structured according to the logic-based scientific methodology in which STEM professionals are trained.

SME 48

SME Engineering Decision Maker Government 48

Babette Ten Haken

AUGUST 29, 2018

Perhaps experience conflicts are more important when detected prior to acquiring customers than they are when they occur during post-sale execution? Now, the last thing sales people want to hear about is that there is a last thing they have to remain vigilant about. Not the last thing in a sales close “To Do” list.

Retention 62

Retention Strategy Customer SME 62

Babette Ten Haken

APRIL 19, 2018

After all, how I (and you) think reflects how we both were trained. I am talking about straight-up professional overthink, a strong characteristic of STEM-trained design thinkers. She is a member of SME, ASQ, SHRM and the National Speakers Association. Perhaps you should start thinking longer, and harder? is available on Amazon.

Hiring 51

Hiring Engineering SME Exercises 51

Babette Ten Haken

JULY 26, 2018

Then again, so do sales and marketing professionals. She is a STEM-trained scientist, corporate catalyst and design thinker. She is a member of SME, ASQ, SHRM and the National Speakers Association. In other words, the issue is ubiquitous. See what I mean? These stereotypes become embedded in our memories and associations.

SME 58

SME Engineering Retention Coaching 58

Babette Ten Haken

AUGUST 1, 2018

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. She is a STEM-trained scientist, corporate catalyst and design thinker. She is a member of SME, ASQ, SHRM and the National Speakers Association. Where are your organization’s hidden stories? is available on Amazon.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation 51

Sales Hacker Training

JANUARY 5, 2021

Subscribe to the Sales Hacker Podcast. How the role of sales development has changed [13:10]. Keeping new sales professionals focused on the mission [18:44]. Sam Jacobs: This week on the show, we’ve got Kata Nyitrai , head of global sales development for Meero, a fast-growing company in Europe. We’re on iTunes.

Scale 119

Scale How To Cold Calling Sales Cycle 119

Babette Ten Haken

AUGUST 15, 2018

First, we are no longer content to be spoon-fed sales scripts or technical specifications to spiel. Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales.

SME 59

SME Hiring Retention Travel 59

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Babette Ten Haken

AUGUST 20, 2018

Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. Doing our thing, pre- and post-sale. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

AUGUST 16, 2018

Who hasn’t met a sleezy and cheesy sales person? Aren’t all sales people the “same”? How many functional roles exist within sales? And besides, does everyone in sales sell used cars (apologies to the folks in automotive sales )? She is a member of SME, ASQ, SHRM and the National Speakers Association.

Engineering 55

Engineering Automotive SME Retention 55

Babette Ten Haken

AUGUST 22, 2018

Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Customer 59

Customer Epiphany Retention SME 59

Product Management University

MARCH 14, 2017

Delivering, marketing and selling products in B2B is a contact sport in many ways. Without a portfolio strategist, the injury you’re most likely to sustain is an overabundance of disjointed one-off development projects to satisfy the next big sales opportunity or unhappy customer. The Protective Pad: Solutions Marketing.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

Product Management University

MARCH 15, 2017

business analyst, subject matter expert (SME) or agile product owner more critical than it has ever been, yet many organizations still insist on combining it with the product manager role. They are the glue between product management and engineering that translate market needs into product solutions. Rarely do the two go hand in hand.

SME 40

SME Engineering B2B Follow-up 40

Zoominfo

OCTOBER 5, 2021

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. The concept mostly lends itself to larger enterprise marketing teams.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Mindtickle

MAY 14, 2016

The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors. While their reasoning may differ, this didn’t detract from the importance of these relationships to their sales efforts and bottom line.

Channels 52

Channels Strategy Lead Rank Retail 52

Mindtickle

MAY 14, 2016

The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors. While their reasoning may differ, this didn’t detract from the importance of these relationships to their sales efforts and bottom line.

Channels 52

Channels Strategy Lead Rank Retail 52

Anthony Iannarino

JANUARY 16, 2020

Your marketing department provides you with a slide deck outlining what is changing in your client’s world as a way to start a conversation with your dream client. If you want to improve your results in B2B sales, you need to understand the importance of developing your perspective. A young salesperson challenged a friend of mine.

eBook 77

eBook Trends B2B Government 77

Allego

JULY 17, 2023

For years, we’ve talked about sales enablement and how enablement can help sales teams sell more. What’s the best training strategy? What sales content do teams need? It includes everyone who plays a role in helping to generate revenue for the business: sales, marketing, enablement, HR, and customer success.

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

Anthony Cole Training

SEPTEMBER 22, 2015

This got me thinking about articles I’ve ready about how selling has changed and the ‘keys’ to selling in today’s market. It’s probably a combination of how I’ve changed, how our company has changed and how the magazine has changed.

Company 120

Company Marketing SME Sales Management 120

Costello

JANUARY 9, 2019

When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”. In total, we gathered sales qualification questions from 26 experts, as well as the answers they expect to hear from their prospects.

Prospecting 111

Prospecting Ideal Customer Profile Marketing Sales Qualified Lead 111

Close.io

FEBRUARY 24, 2020

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams. 9 sales enablement best practices.

Sales Enablement 85

Sales Enablement Top of Funnel Hiring Face-to-face 85

Mindtickle

MARCH 1, 2024

Focusing on enterprise sales can be a great way to grow your revenue. After all, enterprise sales drive a lot of value. Adding those big logos to your customer roster is a great way to build credibility and grow sales. Sales reps going after enterprise deals must be ready to navigate complex selling scenarios.

Enterprise 52

Enterprise Enterprise Software Software 52

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130