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How to handle Post-Trade Show Trauma

Don on Selling

You had a successful time at a trade show. And if you do reach a prospect, you are getting the brush off, or the famous “do I know you” attitude. And if you do reach a prospect, you are getting the brush off, or the famous “do I know you” attitude. You just experienced post-trade show trauma.

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Trade Shows Don’t Work

Your Sales Management Guru

. Trade Shows Don’t Work. I have heard that phrase and similar comments from people about why they don’t include trade shows in their marketing programs, when in reality the reason many organizations do not gain a payback from their trade show investment is “they” don’t work the trade show.

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Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work! But if your trade show strategy is built on walk-up traffic, you are better off saving your money.

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How to Create a Sales Prospecting Action Plan

criteria for success

As a sales leader, it can be a challenge to make sure your team is prospecting efficiently (or at all). That's why we put together something called the Prospecting Action Plan. This action plan puts your sales reps on the right track to ensure proper prospecting practices. Sales conversations. The Mechanics.

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The Difference Between Lead & Prospect in Sales

Apptivo

From seeds to success: Journey of leads and prospects in sales 2. What is a sales lead? What is a prospect? Lead Vs Prospect: what’s the difference? Where are prospects and leads in the funnel? How to turn a lead into a prospect? What is a sales lead? What is a prospect?

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Dancing with the Competition? Watch your Step.

Jeffrey Gitomer

When you are up against competition on a sales call: Never say anything bad about them, even if the prospect does. Show them respect. Show how you differ – how your benefits are better. Show a testimonial from a customer who switched to you. They speak on the phone, they meet and talk at trade shows.

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Marketing’s Wish List to the Sales Department

Pointclear

“That they would follow up all sales leads until the prospect buys or dies.”. That sales managers stop trying to go it alone without help from Marketing.”. That they would completely fill out the trade show lead forms.”. That I had a sales manager who insisted the sales reps use the CRM system.”.