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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. What is the impact of instant communication in our era of social media marketing? Debbie Laskey has 15 years of marketing experience and an MBA Degree. My app is now working.

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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Broaden Your Perspective/Narrow Your Focus: Is your sales and marketing focus working? How do we sell in this volatile economy?

Referrals 240
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2021 Awards: Allego Honored for Tech Innovation, Service, Workplace Culture

Allego

The MarTech Breakthrough awards recognize companies, technologies, products, and services in the field of marketing, ad, and sales technology. Their positive opinions about Allego’s direction, execution, connection, management, work, pay and benefits, and engagement made this achievement possible. Magazine’s Best Workplaces for 2021.

Lead Rank 157
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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

So many so-called lead generation companies are incapable of delivering work that elevates them to the position of partner (because of this, I am fond of saying, “we don’t get invited to the company Christmas party—but the ad agency does…”). One of the world’s largest software companies—since 2002. D&B —since 2003.

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Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

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Sales Enablement Defined: What is the Forrester Wave?

Showpad

Forrester Research was founded in 1983, and has become one of the leading research firms helping executives across industries around the world make informed business decisions that will positively impact their organizations. They need the analysis of experts, such as The Forrester Wave, to better position themselves with buyers.

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Sales Enablement Defined: What is the Forrester Wave?

Showpad

Forrester Research was founded in 1983, and has become one of the leading research firms helping executives across industries around the world make informed business decisions that will positively impact their organizations. They need the analysis of experts, such as The Forrester Wave, to better position themselves with buyers.