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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130
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Are Sales and Sales Management Candidates Getting Worse?

Understanding the Sales Force

There are categories of sales tools and CRM applications where none existed a few years ago. The darker dotted line is the trend for the percentage of sales management candidates that were recommended by Objective Management Group for the same time period. There is more free content on sales and selling than anyone could have imagined.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. Trend 1: Front-office SaaS development and spending is exploding.

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The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. 23 Marketing Tips For Avoiding Small Business Failure. Unfortunately there are also many sales and marketing reasons. Avoid Ad Hoc Marketing.

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The Pipeline ? Have You Read The Sales Book About? ? Sales.

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Recently I have seen a trend that has warmed my heart a wee bit, companies who are actually creating sales libraries for their sales teams. Sales Tool.

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How "Social Media" Can Be Part of Your Prospecting Strategy.

The Sales Hunter

Retail Sales Trends. I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” I’ve been using these tools for years and I generate a tremendous amount of new business from them. Risk of Social Media Marketing?