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PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

Pointclear

2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”. Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”. Where they are not safe.

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

Pointclear

2012: Transformational Change, the New Buyer & Big Data. You really start that conversation with that prospect, and hopefully you steer them to you.” Click to start video at this point — Discussing marketing and sales alignment, Rich notes, “It’s not as positive as we’d like.

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Analyzing Sales Opportunities in Your Pipeline

Score More Sales

You have no CRM system and use some combination of e-Mail, Excel, Outlook, and/or sticky notes to “track” your prospective sales opportunities. Finding ways to shorten your prospective customers’ buying cycle which brings revenue in sooner is a very good thing.

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Remote Selling Viewpoints with Hans Fuller of @StorySlab

SBI

Successful reps use it pre-, post-, and during the conversation and doing so automagically provides insights regarding buying intent and customer engagement to both the rep and to sales leaders. Q: What metrics should customers of Sales Enablement solutions use to measure the impact or progress of their activities? Likely not.

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Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.

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The Slippery Slope Called Sales Enablement

Jonathan Farrington

A very well respected organization in the marketing and sales alignment business now reports that most companies have done all they can to help sales at the top of the funnel. Now what is needed, they say, is to provide support to sales people in the middle and late stages of the buying process. Sales Enablement.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

He is a speaker on sales lead management, sales enablement, and marketing ROI. 2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. Ultimately, the marketing management staff delivers more wealth for the company than their sales forces do. Recommendations to Close More Deals in 2012.