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A Different Approach to 2014

SBI Growth

New Budget - Most buyers are making purchases with new budget dollars. Understand the buyer- A world-class sales force has deep knowledge of their buyers. They learn to speak the buyer’s language. They create their own opportunities by using unclogged channels such as LinkedIn. How valid is a reps funnel?

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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” Offer to help connect a buyer with a channel partner.

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2014 The Year of Execution and Strategy – Why Most Sales Organizations will be Chewed Up and Spit Out

A Sales Guy

For 2014, I’m predicting it will be the year of execution and strategy and most companies won’t be ready. There is a massive influx of tools available to sales organizations. Social selling and social media are disrupting traditional engagement channels. 2014 is the year of execution and strategy.

Strategy 115
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How B2B Buyers Search for Tech Solutions

Tenfold

What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey? B2B Buyer Behavior. The Digital Age Buyer’s Journey.

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Top 10 Priorities for the Newly Hired CMO

SBI Growth

Great CMO’s set a strategy to make the number in 2014 and beyond. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. Use the tools available to good advantage; your competitor is.

Hiring 303
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How Can You Use Data to Build Better Personas?

Zoominfo

What is a buyer persona, and who does it help? It’s no wonder 90% of companies using personas have been able to create a clearer understanding of their buyers. Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Identify buyer personas!

Data 213
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51 Ways to Fund Your Sales Improvement Effort

SBI Growth

This might be a new buyer-aligned sales process. Or sales recruiting to staff a new go-to-market channel. This post will help you answer this question – and it includes the tool “SFE Funds Finder”. You’ll get not only this tool, but a whole package of SFE improvement tools. Or a redesigned compensation plan.

Hiring 288